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    AR Weekly | November 20 | 2020

    Posted by Liisa Mathlin on 20.11.2020

    This week's AR roundup features some very practical augmented and extended reality highlights. Warms a Finn's heart so much!

    Snap's acquisition of Voca, Unity's OpenXR platform support, and an AR-AI concierge for commercial buildings are coming on next, so keep on reading!

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    Topics: AR News, AR Technology

    Why is augmented reality the ultimate medium during social distancing?

    Posted by Liisa Mathlin on 17.11.2020

    The ongoing year has taught us many things in the sense of harnessing technology in keeping contact with our near and dear. Now that the abnormal is the new normal, virtually connecting is crucial not only to every person but also to businesses.

    Social distancing creates new challenges to businesses, and overcoming them requires a fresh perspective and new ways of doing things.

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    Topics: AR marketing

    AR Weekly | November 13 | 2020

    Posted by Liisa Mathlin on 13.11.2020

    Feels like the whole year has been a continuous bad-luck-day. Actually, only today, it's Friday the 13th in 2020. But, here we have some positive AR news to share!

    This week brings us an AR DJ set from David Guetta, holographic sports broadcasts, an XR app for on-set direction, an AR smoke sculpture, Nreal's AR glasses set to launch in Japan, and Cadillac joining the AR display club. That's quite a lot, so let's dive in!

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    Topics: AR News, Culture, AR Technology, Entertainment

    Displaying art is at the dawn of new: Jani Leinonen virtual art gallery

    Posted by Liisa Mathlin on 9.11.2020

    The infamous year of 2020 has changed almost everything in our lives - at least the cultural aspect. Galleries and museums are struggling with the loss of audience and visual artists from not displaying their work. 

    Today, we're at the dawn of something new, as a visual artist Jani Leinonen is one of the first in the frontline to try out a novel way of displaying art.

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    Topics: Case study, Culture, AR Technology

    AR Weekly | November 6 | 2020

    Posted by Liisa Mathlin on 6.11.2020

    Augmented reality is on its way to make us superheroes - by enhancing our senses. Facebook and Apple are up to bettering our hearing and seeing.

    Not only is AR amazing in aiding with visual and audio challenges, but it is also great in entertainment. Disney is possibly making moves towards AR experiences! Read on for this week's AR updates!

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    Topics: AR News, AR Technology, Entertainment

    AR Weekly | October 30 | 2020

    Posted by Liisa Mathlin on 30.10.2020

    Another week has passed, and another collection of immersive technology news is here! This time, we have some techy stuff regarding AR wearables and Google's deed for the Halloween weekend.

    Commercial AR headsets take a step forward, AI finger mouse offers gesture controls for spatial computing, and Google brings Halloween to life.

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    Topics: AR News, AR Technology, Entertainment

    Create growth with AR marketing

    Posted by Liisa Mathlin on 29.10.2020

    The 4th industrial revolution is happening right now. Our smartphones and computers now understand the concept of space. Welcome to spatial computing. We now have a brand new way to utilize the digital content we marketers create every day to match with our surroundings. We can create wholesome experiences, where the physical and the digital seamlessly meet. 

    Augmented reality will fill the world with virtual content. As shown by the development of gigantic companies like Facebook and Apple, the future is not far away, as the future is already here. Now is an excellent time to evaluate why AR is such an essential part of marketing and advertising today, and even more so in the future.

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    Topics: AR marketing

    AR Weekly | October 23 | 2020

    Posted by Liisa Mathlin on 23.10.2020

    This week we're on a search for great AR applications, once again. Google and Amazon are both leveling up their game on search bars. 

    Search is easier also in Mercedes-Benz's new S-Class car, with an augmented reality windshield! We did write about this a few weeks back, but it just goes too well with the other search-themed content we have!

    Also, brand new Christmas chocolate flavors with AR experiences become available to search soon.

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    Topics: Consumer goods, AR News, AR Technology

    AR Weekly | October 16 | 2020

    Posted by Liisa Mathlin on 16.10.2020

    This week's augmented reality insights bring us both tech and entertainment. AR indeed goes many ways and works in many applications!

    Amazon launches a Halloween AR experience so you can become a pumpkin yourself, Apple takes another step towards the future of AR, and virtual voguing and razzle-dazzle.

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    Topics: AR News, Culture, AR Technology, Entertainment

    The glory of Egypt shines again in AR

    Posted by Liisa Mathlin on 15.10.2020

    We rarely get an opportunity to explore the mysteries of ancient Egypt. Even more rarely, we can immerse ourselves in them. Today we can.

    Amos Rex is a museum where the past, the present, and the future meet. In 2020 the museum exhibits the foundation of our society: the glory of Egypt. A never-before-seen experience, a virtual ancient tomb, sends visitors off on a journey thousands of years back in time.

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    Topics: Case study, Culture

    About this blog

    How to use AR in efficient brand communication and added engagement

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