<img src="https://secure.soma9vols.com/158924.png" alt="" style="display:none;">

    Branded face filter holiday greeting hidden in WebAR

    Posted by Liisa Mathlin on 22.7.2020

    Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.

    Read More

    Topics: Case study, Consumer goods, Packaging, AR marketing

    Shift from digital to AR marketing is nigh - stand out from the noise

    Posted by Liisa Mathlin on 16.7.2020

    The goal of marketing is to answer the need or question for a customer. With more and more people spending more and more time in digital environments and mobile devices, marketing has to follow. 

    Marketing has digitalized drastically in the past few years, and marketing efforts are faster, cheaper, and easier to target. Digitalization has also made marketing come to a point where people see thousands of ads and messages every day. Only a handful of them is heard.

    The eternal question is: how to stand out from the mass? Some might say, with compelling storytelling. They are not wrong. But how to differentiate your story from the millions of others?

    Read More

    Augmented Moomins courage children at hospitals

    Posted by Liisa Mathlin on 15.7.2020

    Finnish health care company Mehiläinen and the Moomin Characters started collaborating in renewing Mehiläinen for children's brand in February 2019. The co-operation creates a new kind of visibility into children's medical services.

    In May 2019, Mehiläinen joined forces with VR studio Zoan and Arilyn to cheer up kids waiting for their turn at the hospital. AR ignited posters with familiar Moomin characters now lighten up waiting rooms all over Finland.

    Read More

    Topics: Case study

    AR Weekly | July 10 | 2020

    Posted by Liisa Mathlin on 10.7.2020

    This week's AR news update is very techy. ThirdEye collaborates with NuEyes to better the sight, OnePlus launches a new phone at an AR event, and the new Mercedes' AR features revealed. 

    Fasten your seatbelts, and let's go!

    Read More

    Topics: AR News

    Why is augmented reality better than virtual reality?

    Posted by Liisa Mathlin on 9.7.2020

    Augmented reality (AR) might often get confused as virtual reality (VR). What is the difference between augmented reality and virtual reality? They're both technologies used by a niche industry of entertainment or gaming and are experienced through funny-looking goggles. Well, not quite so.

    Read More

    Topics: AR Technology

    Nonfiction literature enhanced with AR

    Posted by Liisa Mathlin on 8.7.2020

    Kari Hietalahti and Tommi Korpela are known for their work in the field of acting. For the past years, they have been focusing on their dear hobby: fishing. In the spring of 2020, they published a book about fly fishing.

    In their nonfiction book Perhokalastuksen jäljillä (Incredible fly fishing with Tommi and Hissu), Hietalahti and Korpela dive into the world of fly fishing with the help of augmented reality.

    Read More

    Topics: Case study, Print media

    AR Weekly | July 3 | 2020

    Posted by Liisa Mathlin on 3.7.2020

    Big news from Google this week!

    Google is bringing dinosaurs back to life (not actually but in AR), and acquiring AR glasses company North. Also, some exciting geolocation AR experiences!

    Read More

    Topics: AR News

    Fiskars Village's history brought into today with AR

    Posted by Liisa Mathlin on 2.7.2020

    Fiskars Village and museum area in Raseborg, Finland, have started their summer season once again. For Fiskars Village is home for over 500 people besides being a tourist sighting, they wanted to tell the Village visitors more about the buildings, the people, and the history of the area.

    Read More

    Topics: Case study, Culture

    HALO Open Art Studio brings art experience right to your living room

    Posted by Liisa Mathlin on 30.6.2020

    In these strange times, when everything is shut down, and we all want to avoid traveling around, the municipality of Tuusula in Finland took a step towards virtual cultural experiences. Together, we created an augmented experience of Halosenniemi, the atelier home of the artist Pekka Halonen. The AR experience, HALO Open Art Studio, was opened to the public on June 17th of 2020.

    Read More

    Topics: Case study, Culture

    AR Weekly | June 26 | 2020

    Posted by Liisa Mathlin on 26.6.2020

    This week in the world of augmented reality has given us an insight of AR content becoming more realistic, a new perspective on AR marketing and try-ons, and a view on the future of connection.

    Here are updates on ARKit and ARCore, a first-ever try-out AR experience, and Facebook's research towards photorealistic avatars and full body tracking.

    Read More

    Topics: AR News

    About this blog

    How to use AR in efficient brand communication and added engagement

    We strive to make augmented reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

    We create case studies, guides and how-tos so you can make most of augmented reality. Subscribe to get the latest content straight to your inbox freshly once a week.

    If you have any suggestions on what kind of content we should make to help you on your path, please send us a message. We read each and every one of your suggestions because we are creating content for you.

    Subscribe Here!

    Recent Posts