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Weekly AR ⎪ August 16 ⎪ 2019

Posted by Frida Gullichsen on 21.8.2019

Snap's new spectacles, bionic AR vision and the future of radiology among the latest in augmented reality.

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Topics: AR News

Weekly AR ⎪ August 9 ⎪ 2019

Posted by Frida Gullichsen on 9.8.2019

AR weekly news is back with the latest in AR, after our lovely summer vacation. This week's edition will be in two parts, first one below featuring Apple jumping off the AR glasses race, the latest in display technology, neural text-to-speech holograms as well as a Mixed Reality glass newcomer.

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Topics: AR News

Weekly AR ⎪ July 1 ⎪ 2019

Posted by Frida Gullichsen on 2.7.2019

The last week in exciting virtual and augmented technology news brings us a new pair of smart glasses, an augmented reality headset, as well as virtual drug discovery. 

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Topics: AR News

The intelligent design of a digital multiverse – The AR Cloud

Posted by Tommi Merelin on 27.6.2019

Imagine a parallel digital universe. A place where anything is possible and everything can be anything. You can see what others can't, or participate together in the same dimension. You could switch your vision from work to navigation to gaming to socializing with a flick of a switch. This will be the future, as there is a multitude of companies and organizations developing such an environment. It is called the AR Cloud. What will this parallel reality be like?

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Topics: Arilyn, AR Technology

Weekly AR ⎪ June 24⎪ 2019

Posted by Frida Gullichsen on 24.6.2019

Last week in augmented reality brought us multi-user AR, 2D images spilling out of their frames and smart glasses integrating real-time language translation.

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Topics: AR News

Augmented Easter Egg breaks records

Posted by Frida Gullichsen on 19.6.2019

When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented chocolate surprise egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

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Topics: Case study, Consumer goods, AR marketing

Weekly AR ⎪ June 14⎪ 2019

Posted by Frida Gullichsen on 14.6.2019

In this versatile week in augmented reality, we see AR being used in immersive backdrops on movie sets, preventing oil spills, in electronics prototyping as well as in floating robots in the canals of Amsterdam. 

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Topics: AR News

Augmented audio - the importance of sound in AR

Posted by Frida Gullichsen on 12.6.2019

Augmented reality is a concept most are familiar with, most having experienced it in the form of a facial filter on social media, by interacting with 3D objects like furniture or through Pokemon Go. These all involve interacting with augmented reality through visual or tactile cues, but what about sound? Audio brings a level of immersion to AR experiences no visual element can.

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Topics: AR Technology

Weekly AR ⎪ June 10⎪ 2019

Posted by Frida Gullichsen on 10.6.2019

The recent week in AR comes with a few acquisitions that may jumpstart new developments in spatial computing as well as realistic video conferencing. This along with an ARkit update now bringing us a new level of occlusion. 

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Topics: AR News

A recipe for success in AR marketing – 1 part curiosity and 2 parts empathy

Posted by Tommi Merelin on 6.6.2019

Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.

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Topics: AR marketing

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