Arilyn Blog

Snap's new spectacles, bionic AR vision and the future of radiology among the latest in augmented reality.

AR weekly news is back with the latest in AR, after our lovely summer vacation. This week's edition will be in two parts, first one below featuring Apple jumping off the AR glasses race, the latest in display technology, neural text-to-speech holograms as well as a Mixed Reality glass newcomer.

The last week in exciting virtual and augmented technology news brings us a new pair of smart glasses, an augmented reality headset, as well as virtual drug discovery. 

Imagine a parallel digital universe. A place where anything is possible and everything can be anything. You can see what others can't, or participate together in the same dimension. You could switch your vision from work to navigation to gaming to socializing with a flick of a switch. This will be the future, as there is a multitude of companies and organizations developing such an environment. It is called the AR Cloud. What will this parallel reality be like?

Last week in augmented reality brought us multi-user AR, 2D images spilling out of their frames and smart glasses integrating real-time language translation.

When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented chocolate surprise egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

In this versatile week in augmented reality, we see AR being used in immersive backdrops on movie sets, preventing oil spills, in electronics prototyping as well as in floating robots in the canals of Amsterdam. 

Augmented reality is a concept most are familiar with, most having experienced it in the form of a facial filter on social media, by interacting with 3D objects like furniture or through Pokemon Go. These all involve interacting with augmented reality through visual or tactile cues, but what about sound? Audio brings a level of immersion to AR experiences no visual element can.

The recent week in AR comes with a few acquisitions that may jumpstart new developments in spatial computing as well as realistic video conferencing. This along with an ARkit update now bringing us a new level of occlusion. 

Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.