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Winter Olympics take on AR, and Google might be building an XR headset.

Read on!

Glasses, glasses everywhere. ThirdEye, Vuzix, and Alibaba have unveiled new AR glasses.

Also, Disney receives a patent for immersive technologies for amusement park rides.

Read on!

Sustainability is the word of the day. It is the new normal for all businesses to operate in a way that keeps them and our planet going for generations to come.

Kotipizza, the Nordic's largest pizza restaurant chain, is committed to acting sustainably in everything it does. The company's mission - to be on the side of good - is now being told through extended reality.

Metaverse has been the buzzword of this year. What does it actually mean? Do we even need to define it? 

We hosted a webinar where we answered these questions, among many others. Following is a round-up of the highlights.

Shopping centres are a crucial part of getting ready for the holiday season. They offer not only a place to get all the necessities but also inspiration and sometimes even fun surprises!

Citycon is the leading owner, manager, and developer of mixed-use centres for urban living in the Nordics and Baltics. Citycon shopping centres surprised their visitors in 33 shopping centres in 4 countries with an augmented reality adventure in December 2021.

How does marriage in the Metaverse work? Avatars dressing up in wedding garb and announcing their true love.

Also, Google is building a team to create an OS for augmented reality.

Read on!

Does pineapple belong to pizza? Yes, say Grandiosa's fans.

Grandiosa is Finnish homes' go-to-choice for Pizza Fridays. The classic pizza maker now reaches out to its audience with a pizza designed by the fans - and an augmented reality gig.

Many mays this week: Volvo plans on joining the AR HUD game, and Samsung and Microsoft might join forces to bring an AR headset to consumers.

Discover activities and locations sorted by themes on Snap Map, and Metaverse on wheels!

And bonus news: we are hosting a webinar! Join if you want to learn how to enter the Metaverse now through real cases.

The dairy industry has taken giant leaps in animal welfare. The farmers and the producers alike pay more and more attention to ecological and ethical ways and manoeuvres instead of plainly focusing on efficiency. When animals can behave naturally, their welfare is at a higher level.

But what is natural behavioural for dairy cows? Arla, the Nordic dairy giant, aims to raise awareness around the cows' well-being in its new XR Pasture experience.