Arilyn Blog

This week in AR we have the return of Google Glass, one and only light-weight mixed reality focals to be released from Nreal as well as virtual technology tricking our sense and more specifically so our sense of taste.

So what's new in augmented reality?  Lenovo releases an AR headset, Google Maps AR mode reaches the app and a new immersive medical training app is blowing minds are among the selected AR news this week!

So what's new in augmented reality? Rebuilding the ancient world in augmented reality as well as AR helping solve problems in industries like construction and surveying by overlaying information for both customer and training purposes, wow!

Attendees want unique and memorable experiences and augmented reality has become a powerful tool for event planners to engage visitors and enrich their experience. During the past years, 2018 in particular, we have seen everything from trade shows to music concerts making use of AR to make events just that much more memorable. The question is no longer if brands will find a way to incorporate AR into their events seamlessly, but how.

We have collected four concrete examples of using AR in events. All above campaigns were made with our AR publishing platform, Arilyn Manager, by Arilyn's in-house production team. 

This week quite the consumer edition of what's new in AR with Google wanting to make Youtube's How To videos augmented, AI driven shopping experiences in AR and multiplayer AR games hitting smartphones!

What is happening in the world of AR? Well Verizon is releasing a Mixed Reality headset, Shutterstock goes AR and you can now Google objects and text around you!

As in all marketing, content is king. The same naturally applies to AR. So why is it that most of the content we see are flying whales and meaningless, glued-on AR filters? I’m not saying that dinosaurs on your lawn or funny cat whisker filters shouldn’t exist, but AR can be so much more. If you have ever wondered how to augment your business, read on.

What is happening in the world of AR? Google seems to be joining the AR glass race, Apple expanding their AR team and amazing hand tracking in MR with Hololens 2!

What is happening the world of AR? Instant 3D models, haptic smell and the latest wearable tech for your fingers among others makes for quite the exciting week.

What is happening the world of AR? Another week packed with smart glass news, including a new contender as well as a release from yet another tech giant.