Under the Christmas of 2019 Georgian mineral water brand Borjomi launched a WebAR campaign to liven their special edition packages with a customizable AR holiday greeting.
The goal of marketing is to answer the need or question for a customer. With more and more people spending more and more time in digital environments and mobile devices, marketing has to follow.
Marketing has digitalized drastically in the past few years, and marketing efforts are faster, cheaper, and easier to target. Digitalization has also made marketing come to a point where people see thousands of ads and messages every day. Only a handful of them is heard.
The eternal question is: how to stand out from the mass? Some might say, with compelling storytelling. They are not wrong. But how to differentiate your story from the millions of others?
Finnish health care company Mehiläinen and the Moomin Characters started collaborating in renewing Mehiläinen for children's brand in February 2019. The co-operation creates a new kind of visibility into children's medical services.
In May 2019, Mehiläinen joined forces with VR studio Zoan and Arilyn to cheer up kids waiting for their turn at the hospital. AR ignited posters with familiar Moomin characters now lighten up waiting rooms all over Finland.
Topics: Case study
This week's AR news update is very techy. ThirdEye collaborates with NuEyes to better the sight, OnePlus launches a new phone at an AR event, and the new Mercedes' AR features revealed.
Fasten your seatbelts, and let's go!
Topics: AR News
Augmented reality (AR) might often get confused as virtual reality (VR). What is the difference between augmented reality and virtual reality? They're both technologies used by a niche industry of entertainment or gaming and are experienced through funny-looking goggles. Well, not quite so.
Topics: AR Technology
Kari Hietalahti and Tommi Korpela are known for their work in the field of acting. For the past years, they have been focusing on their dear hobby: fishing. In the spring of 2020, they published a book about fly fishing.
In their nonfiction book Perhokalastuksen jäljillä (Incredible fly fishing with Tommi and Hissu), Hietalahti and Korpela dive into the world of fly fishing with the help of augmented reality.
Big news from Google this week!
Google is bringing dinosaurs back to life (not actually but in AR), and acquiring AR glasses company North. Also, some exciting geolocation AR experiences!
Topics: AR News
Fiskars Village and museum area in Raseborg, Finland, have started their summer season once again. For Fiskars Village is home for over 500 people besides being a tourist sighting, they wanted to tell the Village visitors more about the buildings, the people, and the history of the area.
In these strange times, when everything is shut down, and we all want to avoid traveling around, the municipality of Tuusula in Finland took a step towards virtual cultural experiences. Together, we created an augmented experience of Halosenniemi, the atelier home of the artist Pekka Halonen. The AR experience, HALO Open Art Studio, was opened to the public on June 17th of 2020.
This week in the world of augmented reality has given us an insight of AR content becoming more realistic, a new perspective on AR marketing and try-ons, and a view on the future of connection.
Here are updates on ARKit and ARCore, a first-ever try-out AR experience, and Facebook's research towards photorealistic avatars and full body tracking.
Topics: AR News