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    AR Weekly | September 24 | 2021

    Posted by Liisa Mathlin on 24.9.2021

    Lil Nas X takes AR by storm with the Montero Xperience!

    Also, Snapchat and Google make way with augmented reality and spatial computing for more accessible tech use for people with disabilities. Apple's AR headset is rumoured to release in the second half of 2022.

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    Topics: AR Weekly

    Lil Nas X album launch with AR - Welcome to Montero Xperience

    Posted by Liisa Mathlin on 23.9.2021

    Lil Nas X is one of the most recognised artists of today; he has broken many boundaries and prejudices in the past. Today, he breaks the boundaries of reality.

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    Topics: Case study

    Extended reality for business - How to attract, engage, and impact?

    Posted by Liisa Mathlin on 21.9.2021

     

    "What the fuck does that mean? 'Ang on, what does augmented reality mean, Sharon."

    Ozzy Osbourne

     

    That is the question to answer; what does augmented, and more broadly, extended reality mean for brands and businesses? Modern-day marketing faces many challenges. How to stand out from all the other messages consumers are bombarded with? How to keep the audience's attention when all they want is to scroll, swipe and skip? How to be the one people will remember at the end of the day?

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    Topics: Industry insights

    AR Weekly | September 17 | 2021

    Posted by Liisa Mathlin on 17.9.2021

    Augmented reality in space and a sneak peek into the future of eyewear!

    Astronauts onboard ISS take on AR to make essential repairs to the spacecraft, and Xiaomi teases smart classes. Read on!

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    Topics: AR Weekly

    AR Weekly | September 10 | 2021

    Posted by Liisa Mathlin on 10.9.2021

    Facebook launches its smart glasses, Apple unveils an event with augmented reality, and BMW opens its very own metaverse.

    Read on!

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    Topics: AR Weekly

    AR Weekly | September 3 | 2021

    Posted by Liisa Mathlin on 3.9.2021

    Will cats be the ones breaking the barriers between tech and fine Art? An XR exhibition displaying Mona Lisa as a cat might answer that.

    Also, more is revealed about Facebook's project Aria. Read on!

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    Topics: AR Weekly

    AR Weekly | August 27 | 2021

    Posted by Liisa Mathlin on 27.8.2021

    Is ABBA making an XR-enhanced come-back? Rumours say yes, and it is fantastic!

    Also, Universal Pictures launches an AR experience triggered by sound, and TikTok is building its own AR development platform.

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    Topics: AR Weekly

    Celebrating the Baltic Sea with extended and augmented reality

    Posted by Liisa Mathlin on 26.8.2021

    The Baltic Sea Day is an annual celebration in honour of the sea, launched by the John Nurminen Foundation. 

    What better way to celebrate the Baltic Sea Day today on the 26th of August than putting together some examples of how extended and augmented reality can tell the story of our beloved sea? 

    No better way, I would say. So, here goes! 

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    Topics: Industry insights, Arilyn Products

    AR Weekly | August 20 | 2021

    Posted by Liisa Mathlin on 20.8.2021

    Have you always dreamed that you could censor a part of reality? You now can, with a new mobile app! Also, T-RExes and flying whales coming up next. 

    Keep on reading!

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    Topics: AR Weekly

    AR Weekly | August 13 | 2021

    Posted by Liisa Mathlin on 13.8.2021

    Immersive streaming, music in the metaverse, and an endlessly evolving 3D map of our globe - this is what this week has served us in the XR world!

    NVIDIA and Google team up on immersive streaming, Epic Games' vision of the future of entertainment is here today, and Niantic takes another step towards its 3D mapping goal.

    Keep on reading!

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    Topics: AR Weekly

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    How to use XR in efficient brand communication and added engagement

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