Arilyn Blog

Lil Nas X takes AR by storm with the Montero Xperience!

Also, Snapchat and Google make way with augmented reality and spatial computing for more accessible tech use for people with disabilities. Apple's AR headset is rumoured to release in the second half of 2022.

Lil Nas X is one of the most recognised artists of today; he has broken many boundaries and prejudices in the past. Today, he breaks the boundaries of reality.

 

"What the fuck does that mean? 'Ang on, what does augmented reality mean, Sharon."

Ozzy Osbourne

That is the question to answer; what does augmented, and more broadly, extended reality mean for brands and businesses? Modern-day marketing faces many challenges. How to stand out from all the other messages consumers are bombarded with? How to keep the audience's attention when all they want is to scroll, swipe and skip? How to be the one people will remember at the end of the day?

Augmented reality in space and a sneak peek into the future of eyewear!

Astronauts onboard ISS take on AR to make essential repairs to the spacecraft, and Xiaomi teases smart classes. Read on!

Facebook launches its smart glasses, Apple unveils an event with augmented reality, and BMW opens its very own metaverse.

Read on!

Will cats be the ones breaking the barriers between tech and fine Art? An XR exhibition displaying Mona Lisa as a cat might answer that.

Also, more is revealed about Facebook's project Aria. Read on!

Is ABBA making an XR-enhanced come-back? Rumours say yes, and it is fantastic!

Also, Universal Pictures launches an AR experience triggered by sound, and TikTok is building its own AR development platform.

The Baltic Sea Day is an annual celebration in honour of the sea, launched by the John Nurminen Foundation. 

What better way to celebrate the Baltic Sea Day today on the 26th of August than putting together some examples of how extended and augmented reality can tell the story of our beloved sea? 

No better way, I would say. So, here goes! 

Have you always dreamed that you could censor a part of reality? You now can, with a new mobile app! Also, T-RExes and flying whales coming up next. 

Keep on reading!

Immersive streaming, music in the metaverse, and an endlessly evolving 3D map of our globe - this is what this week has served us in the XR world!

NVIDIA and Google team up on immersive streaming, Epic Games' vision of the future of entertainment is here today, and Niantic takes another step towards its 3D mapping goal.

Keep on reading!