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    AR Weekly | January 15 | 2021

    Posted by Liisa Mathlin on 15.1.2021

    BBC's the Green Planet inspires a 5G powered AR experience, Panasonic reveals its AR HUD, and Samsung joins the AR tracker game. 

    That's what's coming up next, so keep on reading. 

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    Topics: AR News, AR Technology, Entertainment

    AR Weekly | January 8 | 2021

    Posted by Liisa Mathlin on 8.1.2021

    Could holograms soon be a part of our daily lives? Maybe so, thanks to Looking Glass!

    Also, Facebook and Apple are racing to bring their AR glasses to the masses, TikTok releases its first LiDAR-powered AR effect, and L'Oréal rolls out an AR makeup line. Read on!

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    Topics: AR News, AR Technology, Entertainment

    Welcome to Hell! Kalevi Helvetti virtual art gallery

    Posted by Liisa Mathlin on 22.12.2020

    This year has brought many challenges to visual artists. How to reach the audience when galleries are closed, and people won't leave their homes?

    The global lockdown has accelerated the development and adoption of technology. Not only in communication but also in the entertainment and arts field. Immersive technologies have made it possible for people everywhere to interact with their favorite artists, even while physically apart. 

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    Topics: Case study, Culture, AR Technology, Entertainment

    AR Weekly | December 18 | 2020

    Posted by Liisa Mathlin on 18.12.2020

    Sensorium and Mubert are developing AI-driven DJs, Snapchat lets you create your own music videos, and NuEyes Technologies announces a new Pro 3 augmented reality smart glass solution.

    Let's dive in!

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    Topics: AR News, AR Technology, Entertainment

    What is augmented reality?

    Posted by Liisa Mathlin on 15.12.2020

    Augmented reality is a fantastic tool for engaging marketing and advertising. It's also a medium to immerse audiences to brand content. But, behind these great words, what is it all about? How can anyone experience it? How do you create it? What can it be used for?

     Read on, and we'll answer all your questions! And if not, you can always leave a comment or a question, and we'll dive into that.

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    Topics: AR marketing, AR Technology

    AR Weekly | December 11 | 2020

    Posted by Liisa Mathlin on 11.12.2020

    It's two weeks before Christmas, and we are getting ready for the holidays! Catch tips for a novel gifting experience and New Year's Eve, and check out the top 10 immersive moments of 2020.

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    Topics: AR News, AR Technology, Entertainment

    Democratizing augmented reality - unleash your creativity

    Posted by Liisa Mathlin on 8.12.2020

    In a discussion regarding the Metaverse in the X Reality Day webcast, held in November 2020, something stuck with me. Fifty years ago, making videos was expensive, timely, and demanding. Today, anyone can (and everyone does) run a vlog on Youtube. Similarly, as with video production, the tools for AR creation need to match with the mass's know-how for the technology to become a norm.

    An average Joe's platform is needed for marketers and advertisers to have equal access to make AR experiences. No coding, no further understanding of the technology itself. Just easy and fun content creation.

    You don't need or even want to know how the image algorithms work in Photoshop, so why should you know the technologies inside an AR platform?

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    Topics: Case study, AR marketing, AR Technology

    AR Weekly | December 4 | 2020

    Posted by Liisa Mathlin on 4.12.2020

    This week we have some exciting XR glasses updates, as well as Google allowing anyone to contribute to Street View maps and an AR party game!

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    Topics: AR News, AR Technology, Entertainment

    How to create augmented reality? 6 tips to rock your AR content.

    Posted by Liisa Mathlin on 1.12.2020

    While content is king, augmented reality must then be the emperor, as emperors are generally recognized as having a higher honor and rank than kings. With AR, you’ll be able to offer your audience value those other rulers can’t.

    You might be wondering how to get started with augmented reality and how to create that value? If so, this is the article just for you.

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    Topics: AR marketing, AR Technology

    AR Weekly | November 27 | 2020

    Posted by Liisa Mathlin on 27.11.2020

    Augmented reality is great for entertainment. It can even make something as bland as running into a binge-worthy storytime!

    Check out how musical movies are getting a new dimension with augmented reality, an AR fitness app creates a story around the user's running routes, and AR education goes to social media.

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    Topics: AR News, Movies, AR Technology, Entertainment

    About this blog

    How to use AR in efficient brand communication and added engagement

    We strive to make augmented reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

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