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Augmented audio - the importance of sound in AR

Posted by Frida Gullichsen on 12.6.2019

Augmented reality is a concept most are familiar with, most having experienced it in the form of a facial filter on social media, by interacting with 3D objects like furniture or through Pokemon Go. These all involve interacting with augmented reality through visual or tactile cues, but what about sound? Audio brings a level of immersion to AR experiences no visual element can.

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Topics: Audio, Technology

Weekly AR ⎪ June 10⎪ 2019

Posted by Frida Gullichsen on 10.6.2019

The recent week in AR comes with a few acquisitions that may jumpstart new developments in spatial computing as well as realistic video conferencing. This along with an ARkit update now bringing us a new level of occlusion. 

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Topics: weeklyAR, News

A recipe for success in AR marketing – 1 part curiosity and 2 parts empathy

Posted by Tommi Merelin on 6.6.2019

Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.

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Topics: Storytelling, Marketing

Weekly AR ⎪ June 3⎪ 2019

Posted by Frida Gullichsen on 4.6.2019

The latest of late in the world of augmented reality features the launch of the latest Mixed Reality headset from Microsoft, a drawing device from Logitech makes art in VR more natural and an advance set to change the way we use and interact with AR in large spaces. This among more in this week in AR news!

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Topics: weeklyAR, News

Weekly AR ⎪ May 24⎪ 2019

Posted by Frida Gullichsen on 24.5.2019

This week in AR we have the return of Google Glass, one and only light-weight mixed reality focals to be released from Nreal as well as virtual technology tricking our sense and more specifically so our sense of taste.

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Topics: weeklyAR, News

Weekly AR ⎪ May 17⎪ 2019

Posted by Frida Gullichsen on 17.5.2019

So what's new in augmented reality?  Lenovo releases an AR headset, Google Maps AR mode reaches the app and a new immersive medical training app is blowing minds are among the selected AR news this week!

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Topics: weeklyAR, News

Weekly AR ⎪ May 10⎪ 2019

Posted by Frida Gullichsen on 10.5.2019

So what's new in augmented reality? Rebuilding the ancient world in augmented reality as well as AR helping solve problems in industries like construction and surveying by overlaying information for both customer and training purposes, wow!

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Topics: weeklyAR, News

4 examples of how to enhance your event with AR

Posted by Frida Gullichsen on 9.5.2019

Attendees want unique and memorable experiences and augmented reality has become a powerful tool for event planners to engage visitors and enrich their experience. During the past years, 2018 in particular, we have seen everything from trade shows to music concerts making use of AR to make events just that much more memorable. The question is no longer if brands will find a way to incorporate AR into their events seamlessly, but how.

We have collected four concrete examples of using AR in events. All above campaigns were made with our AR publishing platform, Arilyn Manager, by Arilyn's in-house production team. 

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Topics: Events

Weekly AR ⎪ May 3⎪ 2019

Posted by Frida Gullichsen on 3.5.2019

This week quite the consumer edition of what's new in AR with Google wanting to make Youtube's How To videos augmented, AI driven shopping experiences in AR and multiplayer AR games hitting smartphones!

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Topics: weeklyAR, News

Weekly AR ⎪ April 26⎪ 2019

Posted by Frida Gullichsen on 26.4.2019

What is happening in the world of AR? Well Verizon is releasing a Mixed Reality headset, Shutterstock goes AR and you can now Google objects and text around you!

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Topics: weeklyAR, News

About this blog

How to use AR in efficient brand communication and added engagement

We strive to make augmented reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

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