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    Citymarket improved in-store experience with an AR game

    Posted by Liisa Mathlin on 21.3.2023

    Life nowadays is filled with all sorts of needs and hopes. No one knows this better than Ari. Luckily, there is a secret aid to meet all of his wishes. 

    The Finnish hypermarket K-Citymarket launched a campaign to make the everyday struggles of Finnish families more easily overcome. Every challenge can be handled with Citymarket - and Ari. 

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    Topics: Case study

    Should you travel to the Metaverse?

    Posted by Liisa Mathlin on 16.2.2023

    The term Metaverse has found its way from nerds' and scifisists' coves to the tables of every knowledgeable marketer, advertiser and brander.

    We should once again get excited over something new, and make immersive content, create viral social media filters, or, at the bare minimum, organise virtual events. But they just don't fit into our workflow. Even our TikTok channel that we set up last year is shouting in the silence. Our brand is not a trailblazer or a trendsetter. Plus, we're always busy.

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    Topics: Industry insights

    David Lynch sneak peek online exhibition

    Posted by Liisa Mathlin on 14.2.2023

    Helsinki Photo Festival brought David Lynch's photography exhibition Infinite Deep to Finland in the autumn of 2022. The world-famous film director's most eager fans could get in the mood with a sneak peek online art exhibition.

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    Topics: Case study

    XR packaging - Transform your product into a Metaverse portal

    Posted by Liisa Mathlin on 17.1.2023

    Product packagings are rarely used to their full potential. They are essential in telling about the product itself, but they can also be a launchpad for much more. 

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    Topics: Arilyn Products

    Stockmann's Christmas adventure in XR

    Posted by Liisa Mathlin on 23.12.2022

    Stockmann is a department store heavily investing in its Christmas season. It has for years delighted customers and passers-by with a collection of holiday decorations, creating a warm and fuzzy atmosphere all throughout and inside-out the store.

    This year, Stockmann department stores in Helsinki, Vantaa, Espoo, Tampere and Turku, Finland, and Riga, Latvia, and Tallinn, Estonia, launch an AR Christmas adventure to delight customers and bring in that holiday vibe.

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    Topics: Case study

    Music Finland promotes music in an online showroom

    Posted by Liisa Mathlin on 15.11.2022

    Music Finland opened an online showroom to enhance the export of Finnish music abroad. The virtual space enables music enthusiasts worldwide to explore the Finnish music scene.

    The extended reality (XR) showroom showcases various artists and music imagery from Finland - flavoured with probably the most famous Finn of all time.

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    Topics: Case study

    Panda brings summer vibes to every backyard with extended reality gig

    Posted by Liisa Mathlin on 21.6.2022

    Summer is the time for cheerful music, festivals and overall good vibes. However, the past years – the lockdowns and social distancing – have changed how we celebrate summer. Remote yet accessible virtual experiences have become more important and familiar to people.

    Finnish candy brand Panda has traditionally always executed a summer promotion, including lotteries or collect-and-get campaigns. This year, a part of Panda's summer campaign includes an XR mini gig.

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    Topics: Case study

    Panda extended Easter egg

    Posted by Liisa Mathlin on 1.4.2022

    The Finnish candy brand Panda does groundbreaking work in engaging and delighting its customers.

    Panda's augmented Easter egg ended up breaking records three years ago. This time, the surprise within the chocolate egg got extended.

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    Topics: Case study

    AR Weekly | March 25 | 2022

    Posted by Liisa Mathlin on 25.3.2022

    Social media giants are on the loose! We can soon run 3D ads on Facebook and Instagram, and Snap has bought a brain-computer interface startup.

    Also, Sony partners with a drone manufacturer to enhance photogrammetry and digital twin technology.

    Read on!

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    Topics: AR Weekly

    AR Weekly | March 18 | 2022

    Posted by Liisa Mathlin on 18.3.2022

    Are micro-LEDs the key opening the door to AR devices' mass adoption? If we believe Mojo Vision and Google, the answer is yes. 

    Mojo Vision has worked on these teeny-tiny displays for some time now, and Google is focusing on them, too.

    Read on!

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    Topics: AR Weekly

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