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Summer is the time for cheerful music, festivals and overall good vibes. However, the past years – the lockdowns and social distancing – have changed how we celebrate summer. Remote yet accessible virtual experiences have become more important and familiar to people.

Finnish candy brand Panda has traditionally always executed a summer promotion, including lotteries or collect-and-get campaigns. This year, a part of Panda's summer campaign includes an XR mini gig.

The Finnish candy brand Panda does groundbreaking work in engaging and delighting its customers.

Panda's augmented Easter egg ended up breaking records three years ago. This time, the surprise within the chocolate egg got extended.

Social media giants are on the loose! We can soon run 3D ads on Facebook and Instagram, and Snap has bought a brain-computer interface startup.

Also, Sony partners with a drone manufacturer to enhance photogrammetry and digital twin technology.

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Are micro-LEDs the key opening the door to AR devices' mass adoption? If we believe Mojo Vision and Google, the answer is yes. 

Mojo Vision has worked on these teeny-tiny displays for some time now, and Google is focusing on them, too.

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Niantic and 8th Wall join forces to create planet-scale platform technologies for more shared experiences. 

Also, Ikea's new showroom utilises AR to make it customisable. 

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HTC VIVE opens its Metaverse offering, Viverse, and so does The MTN Group, Africa's largest telecoms provider.

Also, the Natural History Museum of Los Angeles County and La Brea Tar Pits have teamed up with researchers from the University of Southern California to develop 3D animals from the Ice Age.

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Meta teases an AI concept to create virtual worlds with voice commands.

Also, a new partnership to unlock more real-world-bound Metaverse experiences has emerged, and an app lets you live-stream yourself in AR.

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Augmented reality apps get a memory boost!

Also, Niantic and Sony partner on audio AR and Motorola and Verizon make a 5G neckband for lighter XR headsets.

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We're soon lovin' it in the Metaverse, too!

McDonald's plans to open virtual restaurants where its customers can order real food to their real homes. Also, The Green Planet AR experience opens in London. 

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The future of QR codes, barcodes and tags could be invisible! Also, Meta released hand interaction and tracked keyboard SDKs.

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