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    AR Weekly | August 14 | 2020

    Posted by Liisa Mathlin on 14.8.2020

    The global lockdown has increased the need for virtual entertainment, and that's what we'll get. Muse announces a mixed reality virtual stadium experience, Burning Man extends the reality even more, and Nreal's MR glasses shipping this month in Korea on AR Weekly.

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    Topics: AR News, AR Technology, Entertainment

    State of AR glasses, smart glasses & wearables in 2020

    Posted by Liisa Mathlin on 13.8.2020

    In the year 2020, we have seen quite a progress in the AR wearables. With many AR, MR, and smart glasses already out there, and many more to come shortly, we offer you an extensive overview of the current state and the near future of cool eyewear!

    This is the first edition of our AR glasses roundup including every AR/MR wearable currently on the market and coming soon. We didn't include any VR headsets. The glasses are sorted by category, and wrapped up in a table at the end of this post, including availability. If we missed something, please send us a message, and we'll include them in the next update of our roundup!

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    Topics: AR Technology

    Contemporary media art enhanced with AR

    Posted by Liisa Mathlin on 12.8.2020

    Pasi Rauhala is a Finnish media artist, who works with 3D, augmented reality, space, ready-made objects, video, photography, installations, and performances. Rauhala's works are often spatial and come into existence with the viewer's presence. 

    Here presented are his AR works: Engine, Concrete Pixel, Flamigos, and Machina de Facto.

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    Topics: Case study

    AR Weekly | August 7 | 2020

    Posted by Liisa Mathlin on 7.8.2020

    A very entertaining week this time! The Weeknd is throwing an AR concert, and TxDOT's new AR game encourages drivers for a more safe road behavior. 

    Also, AWE's cofounder Ori Inbar offers insights of ten years from now. What will the year of 2030 be like? How will AR become the most important and most common tool for us?

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    Topics: AR News

    How does photogrammetry work? 3D content creation made easy.

    Posted by Liisa Mathlin on 6.8.2020

    AR content is excellent in luring in customers and engaging them in your brand storytelling. Creating AR content might be challenging if you don't have the know-how for 3D and coding.

    Luckily, there is a technology that makes creating 3D AR content easier – enter photogrammetry. 

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    Topics: AR Technology

    Immaterial interior design presented at Habitare

    Posted by Liisa Mathlin on 5.8.2020

    Event attendees want unique and memorable experiences. At the interior design trade fair Habitare 2018 in Helsinki, augmented reality was used to place 3D models of Finnish design brand Artek's furniture in and around the space, letting visitors see what they look like in a real environment. 

    Habitare is Finland's most prominent furniture, decor and design event that turned the visitor's fair experience into an adventure with the help of AR.

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    Topics: Case study

    AR Weekly | July 31 | 2020

    Posted by Liisa Mathlin on 31.7.2020

    This week's augmented news gives us a wider FOV of HoloLens, OpenXR expanding to multiple devices, AR toothbrush for kids, and a fresh future of AR gaming. 

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    Topics: AR News

    Engaging brand experience with AR on water bottle packaging

    Posted by Liisa Mathlin on 29.7.2020

    Aqua d'Or wanted young urban adults and digital natives to engage with their brand. More specifically, with their limited-edition holiday season product Sparkles, flavored sparkling water. A visible campaign to spar brand engagement was needed, so what better than to organize a competition in augmented reality!

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    Topics: Case study, Consumer goods, Packaging, AR marketing

    AR Weekly | July 24 | 2020

    Posted by Liisa Mathlin on 24.7.2020

    AR Weekly has returned from the summer break! 

    This week we have an AR contact lens, Apple's sci-fi virtual touch screen, and LG's plausible AR glasses. Also, I couldn't leave out this last week's news: Snoop Dogg gets his own AR wine!

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    Topics: AR News

    Create memorable brand experiences with AR marketing

    Posted by Liisa Mathlin on 23.7.2020

    All marketers around the world are facing the difficulty of being heard. New products emerge every day, and the competition to be the number one is fiercer than ever. How to make sure your product or service is what the audience thinks of first when a need or want arises? 

    To reach that, you need to make your messages memorable. Not even the best quality or best price will take you on top of the charts. 

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    Topics: AR marketing

    About this blog

    How to use AR in efficient brand communication and added engagement

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