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    AR Weekly | June 11 | 2021

    Posted by Liisa Mathlin on 11.6.2021

    Apple's Worldwide Developer Conference accelerates AR's journey into stardom.

    Also, AR/VR Association's Global Summit discussed the Metaverse, convergence, and adoption.

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    Topics: AR News, AR Technology

    The mountain can finally come to Mohammad, thanks to virtual spaces

    Posted by Liisa Mathlin on 9.6.2021

    Showrooms, fair booths, and event marketing are great ways to connect with potential clients. You get a chance to explain your offerings, and your audience can ask questions right there and then.

    However, keeping them up and rolling is a lot of work. Setting up, making sure the brochures, pens, and candy are in place, there's plenty to give away, and cleaning things up afterward takes a while.

    In this digital era we live in, one might wonder why there is no option just as engaging but not as high-maintenance. Wonder no more, as virtual spaces are here!

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    Topics: Case study, AR marketing, Culture, AR Technology

    AR Weekly | June 4 | 2021

    Posted by Liisa Mathlin on 4.6.2021

    We might soon get the very first augmented reality zoo!

    Also, Facebook is building a reality OS and making improvements to Spark AR. Kia and Audi are releasing AR HUDs.

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    Topics: AR News, Culture, AR Technology, Entertainment

    AR Weekly | May 28 | 2021

    Posted by Liisa Mathlin on 28.5.2021

    Build LEGOs with friends remotely in augmented reality!

    Also, AR gathers consumer popularity through top mobile apps, and Disney celebrates with augmented reality pics.

    Read on!

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    Topics: AR News, AR Technology, Entertainment

    AR Weekly | May 21 | 2021

    Posted by Liisa Mathlin on 21.5.2021

    Spotselfie wants to encourage social interaction and real-world engagement with their new AR-powered social network.

    Also, Google adds raw depth API to ARCore, and Hyundai's new Ioniq car features an AR HUD.

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    Topics: AR News, AR Technology, Entertainment

    How augmented reality can enhance the museum experience?

    Posted by Liisa Mathlin on 18.5.2021

    Today is Museum Day. Museums play an essential part in educating people about the past to make a better future. Museums are also one of the many to take a hit from the pandemic.

    In honoring the history and looking towards the new, here is a collection of immersive museum experiences for you to appreciate the vital work museums do!

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    Topics: Travel, Culture

    AR Weekly | May 14 | 2021

    Posted by Liisa Mathlin on 14.5.2021

    Angry Birds goes WebAR as a mini-game in a Burger King campaign!

    Also, Eurovision Song Contest organizers have built a virtual village for fans to attend worldwide, and NBCUniversal is launching AR-powered TV commercials.

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    Topics: AR News, Entertainment

    AR Weekly | May 7 | 2021

    Posted by Liisa Mathlin on 7.5.2021

    Is AI-powered computer vision getting a sense of common sense? Maybe so, says Facebook.

    Also, you can now turn your friend into a musical instrument and add immersive effects to your Clips videos.

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    Topics: AR News, AR Technology, Entertainment

    AR wearables to attach to your body for more immersive experiences

    Posted by Liisa Mathlin on 4.5.2021

    Augmented reality (AR) enables us to utilize our surroundings better. We can visualize ideas that are difficult to understand and hear sounds that have drowned under all the noise. We can even smell, taste, and feel things that might not physically be near us.

    For the AR content to become genuinely immersive, we need to engage all of our senses. A virtual experience doesn't feel real if it only teases, for example, our vision. 

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    Topics: AR Technology

    AR Weekly | April 30 | 2021

    Posted by Liisa Mathlin on 30.4.2021

    Zoom is making virtual conferencing more immersive!

    Also, Snap plans to take a bite of the AR Cloud cake, and Adidas enters the AR glasses game.

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    Topics: AR News, AR Technology

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    How to use AR in efficient brand communication and added engagement

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