Augmented reality is a concept most are familiar with, most having experienced it in the form of a facial filter on social media, by interacting with 3D objects like furniture or through Pokemon Go. These all involve interacting with augmented reality through visual or tactile cues, but what about sound? Audio brings a level of immersion to AR experiences no visual element can.
The recent week in AR comes with a few acquisitions that may jumpstart new developments in spatial computing as well as realistic video conferencing. This along with an ARkit update now bringing us a new level of occlusion.
Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.
The latest of late in the world of augmented reality features the launch of the latest Mixed Reality headset from Microsoft, a drawing device from Logitech makes art in VR more natural and an advance set to change the way we use and interact with AR in large spaces. This among more in this week in AR news!
This week in AR we have the return of Google Glass, one and only light-weight mixed reality focals to be released from Nreal as well as virtual technology tricking our sense and more specifically so our sense of taste.
So what's new in augmented reality? Lenovo releases an AR headset, Google Maps AR mode reaches the app and a new immersive medical training app is blowing minds are among the selected AR news this week!
So what's new in augmented reality? Rebuilding the ancient world in augmented reality as well as AR helping solve problems in industries like construction and surveying by overlaying information for both customer and training purposes, wow!
Attendees want unique and memorable experiences and augmented reality has become a powerful tool for event planners to engage visitors and enrich their experience. During the past years, 2018 in particular, we have seen everything from trade shows to music concerts making use of AR to make events just that much more memorable. The question is no longer if brands will find a way to incorporate AR into their events seamlessly, but how.
We have collected four concrete examples of using AR in events. All above campaigns were made with our AR publishing platform, Arilyn Manager, by Arilyn's in-house production team.
This week quite the consumer edition of what's new in AR with Google wanting to make Youtube's How To videos augmented, AI driven shopping experiences in AR and multiplayer AR games hitting smartphones!