<img src="https://secure.soma9vols.com/158924.png" alt="" style="display:none;">

    Differentiating and building a brand through an AR game - case KPO

    Posted by Liisa Mathlin on 30.5.2024

    When KPO, a regional cooperative operating in Western Finland and part of the S Group, and its partner agency, Daddy Finland, searched for new ways to enhance the in-store experience of customer-owners, they came up with a concept that does much more.

    An AR-enhanced game aimed at children and their families greatly succeeded in 2021. In the summer of 2024, the campaign sees a new dawn in KPO's hotels.

    Read More

    Topics: Case study

    Panda Easter Egg - Immaterial surprise

    Posted by Liisa Mathlin on 27.3.2024

    In Easter 2019, the confectionery brand Panda® introduced the Finnish people to a new, innovative chocolate surprise egg option. Panda®, entering the immensely competed Easter egg game, needed something to stand out. An AR (augmented reality) surprise came to be and transformed with new gamified elements each year.

    On Easter 2024, the Panda® chocolate egg surprised the sweet-tooths with more content than ever before!

    Read More

    Topics: Case study

    3D online spaces supercharge your brand storytelling

    Posted by Liisa Mathlin on 14.9.2023

    Experiential marketing is a highly effective way to engage customers and improve client loyalty. It takes the audience in the centre of brand messaging rather than pushing through in the ocean of ads. 

    Interactions are at the heart of experiential marketing; a brand directly encourages its audience to participate in a brand experience. Involving your customers in your story makes them feel connected to you rather than sold to.

    Creating experiences for your audience and making a lasting impact might sound arduous, but it doesn't have to be! Immersive and interactive online spaces enable you to present your offering and tell your story in a way that is exciting, engaging, and memorable.

    Read More

    Topics: Arilyn Products

    10th birthday bash - Orkla Finland

    Posted by Liisa Mathlin on 25.8.2023

    Together with our partners and clients, we have transformed how brands tell stories. Not only can they engage their audience more efficiently, but also explore whole new ways to utilise their already existing channels and platforms.

    How have some trailblazers taken on immersive technologies seamlessly as a part of their mission to leave a lasting impact? Let's find out!

    Read More

    Topics: Case study

    10th birthday bash - Digimuseo

    Posted by Liisa Mathlin on 24.8.2023

    We wouldn't be where we are today without our visionary partners and brave customers - the trendsetters who implement XR as a key part of their business.

    Next up in Arilyn's 10th birthday celebration, we hear from some trailblazers their take on how immersive technologies seamlessly work in their mission to leave a lasting impact.

    Read More

    Topics: Case study

    10th birthday bash - Otto

    Posted by Liisa Mathlin on 23.8.2023

    Along Arilyn's decade-long journey, many things have changed. Extended reality technologies have taken massive leaps, as have businesses' interest in immersive and interactive online content.

    How did it all start? What has happened during the decade-long journey? Where will this adventure lead to?

    From the tech point of view, let's hear from Arilyn's founder & Chair of the Board, Otto.

    Read More

    Topics: People of Arilyn

    10th birthday bash - Otso

    Posted by Liisa Mathlin on 22.8.2023

    During the past ten years, Arilyn has worked with clients from various industries and countries in over 500 XR campaigns. Combining creative technologies with storytelling has been the cornerstone since the beginning. 

    Finding new ways to tell stories has been a particular interest for Arilyn's founder & Creative Director, Otso.

    Let's hear from him about some of the most memorable cases!

    Read More

    Topics: People of Arilyn

    10th birthday bash - Emmi

    Posted by Liisa Mathlin on 21.8.2023

    Next week, Arilyn will turn 10 years old! Birthdays are traditionally a good time for reflection, so that's what we'll do this week. As per tradition, Arilyn's founders took some time to glimpse the past, ponder the present, and gaze at the future.

    How did it all start? What has happened during the decade-long journey? Where will this adventure lead to?

    Read More

    Topics: People of Arilyn

    Citymarket improved in-store experience with an AR game

    Posted by Liisa Mathlin on 21.3.2023

    Life nowadays is filled with all sorts of needs and hopes. No one knows this better than Ari. Luckily, there is a secret aid to meet all of his wishes. 

    The Finnish hypermarket K-Citymarket launched a campaign to make the everyday struggles of Finnish families more easily overcome. Every challenge can be handled with Citymarket - and Ari. 

    Read More

    Topics: Case study

    Should you travel to the Metaverse?

    Posted by Liisa Mathlin on 16.2.2023

    The term Metaverse has found its way from nerds' and scifisists' coves to the tables of every knowledgeable marketer, advertiser and brander.

    We should once again get excited over something new, and make immersive content, create viral social media filters, or, at the bare minimum, organise virtual events. But they just don't fit into our workflow. Even our TikTok channel that we set up last year is shouting in the silence. Our brand is not a trailblazer or a trendsetter. Plus, we're always busy.

    Read More

    Topics: Industry insights

    About this blog

    How to use XR in efficient brand communication and added engagement

    We strive to make extended reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

    We create case studies, guides and how-tos so you can make the most of extended reality. Subscribe to get the latest content straight to your inbox freshly once a week.

    Please send us a message if you have any suggestions on what kind of content we should make to help you on your path. We read every one of your suggestions because we are creating content for you.

    Subscribe Here!

    Recent Posts