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3 simple tips to rock your AR content

Posted by Tommi Merelin on 18.4.2019

As in all marketing, the content is king. The same applies naturally to AR. So why is it, that most of the content we see are flying whales and meaningless, glued or AR filters. I’m not saying that dinosaurs in your lawn or funny cat whiskers filters shouldn’t exist, but AR can be so much more. If you have ever wondered how to augment your business, read on.

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Topics: Storytelling, Marketing

Weekly AR ⎪ April 12⎪ 2019

Posted by Frida Gullichsen on 12.4.2019

What is happening in the world of AR? Google seems to be joining the AR glass race, Apple expanding their AR team and amazing hand tracking in MR with Hololens 2!

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Topics: weeklyAR, News

Weekly AR ⎪ April 5⎪ 2019

Posted by Frida Gullichsen on 5.4.2019

What is happening the world of AR? Instant 3D models, haptic smell and the latest wearable tech for your fingers among others makes for quite the exciting week.

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Topics: weeklyAR, News

Weekly AR ⎪ April 1⎪ 2019

Posted by Frida Gullichsen on 1.4.2019

What is happening the world of AR? Another week packed with smart glass news, including a new contender as well as a release from yet another tech giant.

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Topics: weeklyAR, News

Weekly AR ⎪ March 22⎪ 2019

Posted by Frida Gullichsen on 22.3.2019

What's new in the world of augmented reality? Apple glasses release getting a lot closer than we thought as well as massive fund raising for invisible computing and the immersive gaming industry are among this week's news.

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Topics: weeklyAR, News

Weekly AR ⎪ March 15⎪ 2019

Posted by Frida Gullichsen on 15.3.2019

What's new in the world of augmented reality? The importance of 5G for AR, the AR war between tech giants continue as well as a new Pokemon Go craze on the horizon is this week in AR.

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Topics: weeklyAR, News

Arilyn ♥︎ CCL Labels

Posted by Tommi Merelin on 15.3.2019

Arilyn has signed an agreement with Canadian label giant CCL, the world’s largest Labels & speciality packaging manufacturer. The cooperation means that CCL will develop, market and sell AR & VR Immersive Connected Packaging services, implemented with Arilyn’s technology.

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Topics: Consumer goods, News, Packaging

Weekly AR ⎪ March 8⎪ 2019

Posted by Frida Gullichsen on 8.3.2019

What's new in the world of augmented reality? The 2D world is well on its way to go full 3D on us with both tech advances and secured funding, as well a hint of what one tech giant may include in their AR glasses.

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Topics: weeklyAR, News

Art gate - step into the virtual gallery

Posted by Frida Gullichsen on 6.3.2019

The main hall of a museum closes down for renovation – what happens to the artwork no one gets to see? They come alive in the Art Gate, a virtual gallery to be visited anywhere, anytime. 
The main gallery of Ateneum Art Museum is closed during the March for a light renovation. They decided to not let visitors or the artworks themselves suffer, by creating a virtual gallery where the art can be seen and admired for the duration of the renovation. Bridging the gap between century-old painting and virtual technology, we have the Art Gate, accessible through your phone or tablet from wherever you are.

“We are really excited to be able to explore the interface between centuries old paintings and ultramodern technology with the help of CreMA” says Otso Kähönen, the Creative Director of Arilyn .

The project was funded by the CreMa project, aimed at supporting creative industry professionals innovate. The virtual artworks include some of Ateneum's most prized and valued paintings like Vincent van Gogh and Edward Munch as well as Finnish painters like Hugo Simberg.

The virtual gallery can be found in the Arilyn app, which is free to download from Google Play or App store. Find the menu, select the Art gate, place it in front of you and step into the wonder that is classical paintings!

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Topics: Case study, Art, Museum, Virtual Gate

Weekly AR ⎪ March 1⎪ 2019

Posted by Frida Gullichsen on 1.3.2019

What's new in the world of augmented reality? This week a steady batch of AR glass advances kept coming in along with a big advance in mid-hair haptics, we selected the best ones for you.

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Topics: weeklyAR, News

About this blog

How to use AR in efficient brand communication and added engagement

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