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    AR Weekly | July 10 | 2020

    Posted by Liisa Mathlin on 10.7.2020

    This week's AR news update is very techy. ThirdEye collaborates with NuEyes to better the sight, OnePlus launches a new phone at an AR event, and the new Mercedes' AR features revealed. 

    Fasten your seatbelts, and let's go!

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    Topics: AR News

    Why is augmented reality better than virtual reality?

    Posted by Liisa Mathlin on 9.7.2020

    Augmented reality (AR) might often get confused as virtual reality (VR). What is the difference between augmented reality and virtual reality? They're both technologies used by a niche industry of entertainment or gaming and are experienced through funny-looking goggles. Well, not quite so.

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    Topics: AR Technology

    Nonfiction literature enhanced with AR

    Posted by Liisa Mathlin on 8.7.2020

    Kari Hietalahti and Tommi Korpela are known for their work in the field of acting. For the past years, they have been focusing on their dear hobby: fishing. In the spring of 2020, they published a book about fly fishing.

    In their nonfiction book Perhokalastuksen jäljillä (Incredible fly fishing with Tommi and Hissu), Hietalahti and Korpela dive into the world of fly fishing with the help of augmented reality.

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    Topics: Case study, Print media

    AR Weekly | July 3 | 2020

    Posted by Liisa Mathlin on 3.7.2020

    Big news from Google this week!

    Google is bringing dinosaurs back to life (not actually but in AR), and acquiring AR glasses company North. Also, some exciting geolocation AR experiences!

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    Topics: AR News

    Fiskars Village's history brought into today with AR

    Posted by Liisa Mathlin on 2.7.2020

    Fiskars Village and museum area in Raseborg, Finland, have started their summer season once again. For Fiskars Village is home for over 500 people besides being a tourist sighting, they wanted to tell the Village visitors more about the buildings, the people, and the history of the area.

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    Topics: Case study, Culture

    HALO Open Art Studio brings art experience right to your living room

    Posted by Liisa Mathlin on 30.6.2020

    In these strange times, when everything is shut down, and we all want to avoid traveling around, the municipality of Tuusula in Finland took a step towards virtual cultural experiences. Together, we created an augmented experience of Halosenniemi, the atelier home of the artist Pekka Halonen. The AR experience, HALO Open Art Studio, was opened to the public on June 17th of 2020.

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    Topics: Case study, Culture

    AR Weekly | June 26 | 2020

    Posted by Liisa Mathlin on 26.6.2020

    This week in the world of augmented reality has given us an insight of AR content becoming more realistic, a new perspective on AR marketing and try-ons, and a view on the future of connection.

    Here are updates on ARKit and ARCore, a first-ever try-out AR experience, and Facebook's research towards photorealistic avatars and full body tracking.

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    Topics: AR News

    Lappset invites mankind outdoors with AR

    Posted by Liisa Mathlin on 23.6.2020

    Remote sales have reached an essential role in many businesses during this spring and early summer. But how can you present your outstanding products without meeting face to face? With an augmented product catalog.

    Lappset is the leading outdoor equipment manufacturing company in the world, offering fantastic solutions for playgrounds, outdoor sports, and park furniture. With multiple product categories and tailored services, a modern tool for presenting the possibilities was needed. Lappset already had 3D models of their playground products, so we were to transform them into AR and add them to the catalog. 

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    Topics: Case study

    AR Weekly | June 18 | 2020

    Posted by Liisa Mathlin on 18.6.2020

    This week's AR news is coming in a day early because it is the midsummer celebration weekend here in Finland. Sunshine all day round!

    So here are updates to AR wearables, Bose dropping out of AR, Amazon developing social distancing tech, and Pokémon Go building a 3D scan of the world.

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    Topics: AR News

    Art museum uses AR for time travel

    Posted by Liisa Mathlin on 17.6.2020

    Amos Rex aspires to be an art museum where the past, the present and the future meet. To immerse visitors in a time travel to the past, they made use of the future - augmented reality.

    The AR Flashback experience is paving the way for the future AR campaigns and content to come.

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    Topics: Case study, Culture

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    How to use AR in efficient brand communication and added engagement

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