<img src="https://secure.soma9vols.com/158924.png" alt="" style="display:none;">

    Frida Gullichsen

    Frida Gullichsen
    Find me on:

    Recent Posts

    Ozzy Osbourne – augmented reality on vinyl

    Posted by Frida Gullichsen on 15.1.2020

    The Prince of Darkness utilised augmented reality to enhance his "See You On The Other Side" – limited edition vinyl box set. The set contains all of the artist's original solo materials with exclusive video footage and animations to be experienced in augmented reality. The unique experience immerses fans in the music and performances spanning decades.

    Read More

    Topics: Case study, Packaging, Entertainment

    Weekly AR ⎪Jan 10 ⎪ 2020

    Posted by Frida Gullichsen on 13.1.2020

    This week in immersive tech we have Magic Leap showing their mixed reality fashion pop-up store, Nintendo exploring AR,  smart contact lenses hinting at a sci-fi future and VR tackling racial struggles with a cinematic experience.

    Read More

    Topics: AR News

    Weekly AR ⎪Jan 3 ⎪ 2020

    Posted by Frida Gullichsen on 3.1.2020

    The latest in immersive tech brings us Varjo's AR/VR/real life user interface, Teslasuit's haptic glove, ScopeAR's new acquisition adding to their remote assistance platform as well as all-inclusive sports with projection-based AR.

    Read More

    Topics: AR News

    Weekly AR - Headset edition⎪December⎪ 2019

    Posted by Frida Gullichsen on 30.12.2019

    After a well-rested holiday, AR weekly is back, this time with a immersive headset edition, bringing you the latest of news related to AR and MR headsets. So what's happened the past month in headsets – with many companies like Lenovo and Magic Leap focusing on enterprise solutions we also have an endless stream of Apple AR patents along with the new and improved HoloLens 2.

    Read More

    Topics: AR News

    Augmented reality portal recreates prohibition time café

    Posted by Frida Gullichsen on 20.12.2019

    A 1920’s prohibition time coffee shop, le Chat Doré, was brought to life with an augmented reality portal at the Amos Rex Art Museum in Helsinki.

    Read More

    Topics: Culture, AR Technology

    Weekly AR ⎪Dec 9 ⎪ 2019

    Posted by Frida Gullichsen on 11.12.2019

    What's new in immersive tech as of late? Low-cost solution for enterprise AR, hyper-realistic volumetric capture from Google and tech giants Adobe and Facebook investing in VR gaming and 3D creation.

    Read More

    Topics: AR News

    Gamified WebAR campaign helps save the Baltic Sea

    Posted by Frida Gullichsen on 4.12.2019
    Gamified augmented reality helps save the Baltic Sea in a nation-first commercial browser-based augmented reality campaign in K-Citymarket hypermarkets all over Finland.
    Read More

    Topics: Case study, Retail, AR marketing

    Weekly AR ⎪Nov 30 ⎪ 2019

    Posted by Frida Gullichsen on 2.12.2019

    The latest in immersive news bring us collabs between giants Magic Leap and Spotify, as well as Snap and Verizon, along with mind blowing haptic skin and an app for anxiety.

    Read More

    Topics: AR News

    Weekly AR ⎪Nov 8 ⎪ 2019

    Posted by Frida Gullichsen on 8.11.2019

    Among this week in immersive news brings us another rumour surrounding Apple's AR headset, the latest in haptic feel and life-size 3D houses.

    Read More

    Topics: AR News

    Weekly AR ⎪Nov 1 ⎪ 2019

    Posted by Frida Gullichsen on 1.11.2019

    This week in AR is all about the latest in AR wearables. Apple files a new AR patent hinting at their upcoming headsets capabilities, Facebook announces a breakthrough in computer vision and Samsung joins the headset race!

    Read More

    Topics: AR News

    About this blog

    How to use AR in efficient brand communication and added engagement

    We strive to make augmented reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

    We create case studies, guides and how-tos so you can make most of augmented reality. Subscribe to get the latest content straight to your inbox freshly once a week.

    If you have any suggestions on what kind of content we should make to help you on your path, please send us a message. We read each and every one of your suggestions because we are creating content for you.

    Subscribe Here!

    Recent Posts