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    Frida Gullichsen

    Frida Gullichsen
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    Get to know Arilyn – Mika, Sales

    Posted by Frida Gullichsen on 10.1.2019

    No we have not run out of staff members, because here we are back once again, with the latest edition of getting to know Arilyn. This week, we will be asking our new Sales Manager, Mika, the same serious and other not so serious questions. Welcome to the team Mika!

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    Topics: People of Arilyn

    Classic movie scenes in augmented city tour

    Posted by Frida Gullichsen on 10.12.2018

    Exploring a new city can be tricky if you don't know where to go or what to do. And, if you happen to find some beautiful and exciting locations, their story can still stay a mystery. With today's AR technology, more people can find these city gems and learn about their history.

    Visitors of the city tour featuring quintessential Helsinki bars and cafés got to experience real movie magic when classic Aki Kaurismäki movie scenes came to life in their original locations with the help of augmented reality.

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    Topics: Case study

    AR enhanced Huawei event

    Posted by Frida Gullichsen on 7.11.2018

    Events are a great way to connect with an audience and present a product. When you interact face-to-face, you'll get the chance to make an impact. However, there's no way you can meet personally with every attendee. So, how can you make a true impact without chit-chatting?

    Arilyn brought augmented reality to Huawei's “Who is Huawei” event. The event exhibited the company's past, present and future to the international press. 

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    Topics: Case study

    Get to know Arilyn – Emmi, CEO

    Posted by Frida Gullichsen on 17.10.2018

    Back again with the latest edition of getting to know Arilyn. This week, I will be asking our CEO, Emmi, the same serious and other not so serious questions. 

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    Topics: People of Arilyn

    Get to know Arilyn – Elli, 2D Artist Trainee

    Posted by Frida Gullichsen on 11.10.2018

    Back again with the latest edition of getting to know Arilyn. This week, I will be asking the same serious and other not so serious questions to our new trainee Elli! 

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    Topics: People of Arilyn

    Get to know Arilyn – Kasimir, Creative Producer

    Posted by Frida Gullichsen on 2.10.2018

    Back again with the latest edition of getting to know Arilyn. This week, I will be asking the same serious and other not so serious questions to another new edition to our team - Kasimir Lehto! 

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    Topics: People of Arilyn

    Get to know Arilyn – Frida, Marketing

    Posted by Frida Gullichsen on 20.9.2018

    Back again with the latest edition of getting to know Arilyn. This week, I will be asking the same serious and other not so serious questions to myself, how delightful! 

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    Topics: People of Arilyn

    Get to know Arilyn – Jenni, 3D Artist Trainee

    Posted by Frida Gullichsen on 13.9.2018

    Back again with the latest edition of getting to know Arilyn. This week we will be asking the same serious and other not so serious questions to get to know the newest addition to our team, Jenni Vistiaho, who started as our 3D Trainee only last week!

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    Topics: People of Arilyn

    Pop star Sanni's dreams come true in AR-enhanced comic

    Posted by Frida Gullichsen on 11.9.2018

    In the times of digitalisation, comic books, or books in general, are losing their audience. Physical entertainment providers need to find new ways to engage their audience, and augmented reality is one way to do so.

    In an August 2018 number of Aku Ankka, the Finnish equivalent to Donald Duck revealed a story featuring a cartoon look-alike of Finnish superstar Sanni. The story also featured augmented panels hiding a real-life Sanni and a competition to win tickets to her upcoming Arena show.

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    Topics: Case study

    Augmented soccer carton

    Posted by Frida Gullichsen on 27.8.2018

    The everyday products have a stable and reliable consumer base. Sometimes though, a little shake-up is in place to find new customers and remind the existing ones why they should stick with your product. Arla took a chance with an AR campaign.

    Aamu the cat, who lives in Arla’s milk cartons, went on a football-themed adventure this World Cup summer of 2018. A football field with a goal and Aamu as a goalie appeared from the carton, inviting everyone to try their goal-scoring skills. 

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    Topics: Case study

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