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    Frida Gullichsen

    Frida Gullichsen
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    Weekly AR ⎪ Sep 16 ⎪ 2019

    Posted by Frida Gullichsen on 16.9.2019

    The latest in AR and immersive tech brings us an immersive experience in the Amazon rainforest, AR helping map and size up any and all trees, another haptic advance broadening the playing field of controllers, as well as the release of the Microsoft MR headset, Hololens 2.

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    Topics: AR News

    Weekly AR ⎪ Sep 6 ⎪ 2019

    Posted by Frida Gullichsen on 10.9.2019

    The latest in AR and immersive tech brings us a hint that Apple's AR glasses are still in development despite setback rumours, augmented 3D mapping of the future as well as lost items founds with AR as well as yet another military AR application.

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    Topics: AR News

    Weekly AR ⎪ August 30 ⎪ 2019

    Posted by Frida Gullichsen on 2.9.2019

    This week in immersive tech gives us two new augmented reality headsets, both on the low-budget range, as well as holographic battlefield planning and news for the future of professional sailing.

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    Topics: AR News

    Weekly AR ⎪ August 23 ⎪ 2019

    Posted by Frida Gullichsen on 23.8.2019

    The latest in AR brings you one tech giant challenging another in mapping services, holographic displays going from product to prototype as well as the latest in haptic development.

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    Topics: AR News

    Weekly AR ⎪ August 16 ⎪ 2019

    Posted by Frida Gullichsen on 21.8.2019

    Snap's new spectacles, bionic AR vision and the future of radiology among the latest in augmented reality.

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    Topics: AR News

    Weekly AR ⎪ August 9 ⎪ 2019

    Posted by Frida Gullichsen on 9.8.2019

    AR weekly news is back with the latest in AR, after our lovely summer vacation. This week's edition will be in two parts, first one below featuring Apple jumping off the AR glasses race, the latest in display technology, neural text-to-speech holograms as well as a Mixed Reality glass newcomer.

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    Topics: AR News

    Weekly AR ⎪ July 1 ⎪ 2019

    Posted by Frida Gullichsen on 2.7.2019

    The last week in exciting virtual and augmented technology news brings us a new pair of smart glasses, an augmented reality headset, as well as virtual drug discovery. 

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    Topics: AR News

    Weekly AR ⎪ June 24⎪ 2019

    Posted by Frida Gullichsen on 24.6.2019

    Last week in augmented reality brought us multi-user AR, 2D images spilling out of their frames and smart glasses integrating real-time language translation.

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    Topics: AR News

    Augmented Easter Egg breaks records

    Posted by Frida Gullichsen on 19.6.2019

    When the candy brand Panda decided to use AR for the launch of their chocolate eggs, the augmented chocolate surprise egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

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    Topics: Case study, Consumer goods, AR marketing

    Weekly AR ⎪ June 14⎪ 2019

    Posted by Frida Gullichsen on 14.6.2019

    In this versatile week in augmented reality, we see AR being used in immersive backdrops on movie sets, preventing oil spills, in electronics prototyping as well as in floating robots in the canals of Amsterdam. 

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    Topics: AR News

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    How to use AR in efficient brand communication and added engagement

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