---
title: Arilyn Blog – All things augmented | Liisa Mathlin (2)
description: How to leverage extended reality (XR) in marketing to create engaging brand stories. (2)
---
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# Arilyn Blog
## Liisa Mathlin
Find me on:
### Recent Posts
## [David Lynch sneak peek online exhibition](https://blog.arilyn.com/david-lynch-online-art-exhibition)
Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 14.2.2023
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Helsinki Photo Festival brought David Lynch's photography exhibition Infinite Deep to Finland in the autumn of 2022. The world-famous film director's most eager fans could get in the mood with a sneak peek online art exhibition.
[Read More](https://blog.arilyn.com/david-lynch-online-art-exhibition)
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Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [XR packaging - Transform your product into a Metaverse portal](https://blog.arilyn.com/extended-reality-packaging)
Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 17.1.2023
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Product packagings are rarely used to their full potential. They are essential in telling about the product itself, but they can also be a launchpad for much more.
[Read More](https://blog.arilyn.com/extended-reality-packaging)
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Topics: [Arilyn Products](https://blog.arilyn.com/tag/arilyn-products)
## [Stockmann's Christmas adventure in XR](https://blog.arilyn.com/stockmann-ar-christmas-adventure)
Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 23.12.2022
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[](https://blog.arilyn.com/stockmann-ar-christmas-adventure)
Stockmann is a department store heavily investing in its Christmas season. It has for years delighted customers and passers-by with a collection of holiday decorations, creating a warm and fuzzy atmosphere all throughout and inside-out the store.
This year, Stockmann department stores in Helsinki, Vantaa, Espoo, Tampere and Turku, Finland, and Riga, Latvia, and Tallinn, Estonia, launch an AR Christmas adventure to delight customers and bring in that holiday vibe.
[Read More](https://blog.arilyn.com/stockmann-ar-christmas-adventure)
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Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [Music Finland promotes music in an online showroom](https://blog.arilyn.com/music-finland-online-showroom)
Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 15.11.2022
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Music Finland opened an online showroom to enhance the export of Finnish music abroad. The virtual space enables music enthusiasts worldwide to explore the Finnish music scene.
The extended reality (XR) showroom showcases various artists and music imagery from Finland - flavoured with probably the most famous Finn of all time.
[Read More](https://blog.arilyn.com/music-finland-online-showroom)
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Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [Panda brought summer vibes to every backyard with extended reality gig](https://blog.arilyn.com/panda-summer-extended-reality-gig)
Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 21.6.2022
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[](https://blog.arilyn.com/panda-summer-extended-reality-gig)
Summer is the time for cheerful music, festivals and overall good vibes. However, the past years – the lockdowns and social distancing – have changed how we celebrate summer. Remote yet accessible virtual experiences have become more important and familiar to people.
Finnish candy brand Panda brought a mini-festival inside its candy bags.
[Read More](https://blog.arilyn.com/panda-summer-extended-reality-gig)
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Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [Panda extended Easter egg](https://blog.arilyn.com/panda-extended-easter-egg)
Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 1.4.2022
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[](https://blog.arilyn.com/panda-extended-easter-egg)
The Finnish candy brand Panda does groundbreaking work in engaging and delighting its customers.
Panda's augmented Easter egg ended up breaking records [three years ago](https://blog.arilyn.com/panda-augmented-reality-easter-egg). This time, the surprise within the chocolate egg got extended.
[Read More](https://blog.arilyn.com/panda-extended-easter-egg)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/panda-extended-easter-egg#comments-listing)
Topics: [Case study](https://blog.arilyn.com/tag/case-study)
## [AR Weekly | March 25 | 2022](https://blog.arilyn.com/ar-weekly-2022-13)
Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 25.3.2022
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[](https://blog.arilyn.com/ar-weekly-2022-13)
Social media giants are on the loose! We can soon run 3D ads on Facebook and Instagram, and Snap has bought a brain-computer interface startup.
Also, Sony partners with a drone manufacturer to enhance photogrammetry and digital twin technology.
Read on!
[Read More](https://blog.arilyn.com/ar-weekly-2022-13)
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Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly)
## [AR Weekly | March 18 | 2022](https://blog.arilyn.com/ar-weekly-2022-12)
Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 18.3.2022
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Are micro-LEDs the key opening the door to AR devices' mass adoption? If we believe Mojo Vision and Google, the answer is yes.
Mojo Vision has worked on these teeny-tiny displays for some time now, and Google is focusing on them, too.
Read on!
[Read More](https://blog.arilyn.com/ar-weekly-2022-12)
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Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly)
## [AR Weekly | March 11 | 2022](https://blog.arilyn.com/ar-weekly-2022-11)
Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 11.3.2022
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[](https://blog.arilyn.com/ar-weekly-2022-11)
Niantic and 8th Wall join forces to create planet-scale platform technologies for more shared experiences.
Also, Ikea's new showroom utilises AR to make it customisable.
Read on!
[Read More](https://blog.arilyn.com/ar-weekly-2022-11)
0 Comments [Click here to read/write comments](https://blog.arilyn.com/ar-weekly-2022-11#comments-listing)
Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly)
## [AR Weekly | March 4 | 2022](https://blog.arilyn.com/ar-weekly-2022-9)
Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 4.3.2022
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[](https://blog.arilyn.com/ar-weekly-2022-9)
HTC VIVE opens its Metaverse offering, Viverse, and so does The MTN Group, Africa's largest telecoms provider.
Also, the Natural History Museum of Los Angeles County and La Brea Tar Pits have teamed up with researchers from the University of Southern California to develop 3D animals from the Ice Age.
Read on!
[Read More](https://blog.arilyn.com/ar-weekly-2022-9)
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Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly)
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### How to use XR in efficient brand communication and added engagement
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