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    Liisa Mathlin

    Liisa Mathlin
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    AR Weekly | September 11 | 2020

    Posted by Liisa Mathlin on 11.9.2020

    Last week Mario Kart, this week PAC-MAN! Our favorite games from the past are coming to reality.

    Also, the XR field is getting the much-needed privacy framework, a new set of AR glasses arises, and the world's first AR-built motorcycle.

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    Topics: AR Weekly

    AR Weekly | September 4 | 2020

    Posted by Liisa Mathlin on 4.9.2020

    Real-life Mario Kart is true!

    And so are a global AR alliance, augmented reality windshield, and yet another AR wine. 

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    Topics: AR Weekly

    Public artwork comes alive with augmented reality

    Posted by Liisa Mathlin on 3.9.2020

    For Finnish graphic artist Seela Petra, public art means action for collective well-being. Through art, stories about changes in nature, wild youth, child's play, love, and ageing become alive.

    Seela Petra's artwork One Day is a collection of characters and scenes inspired by the Tapiola area in Espoo, Finland. The piece was created in 2019 as a part of Tapiola's new bicycle parking at the AINOA shopping centre, collaborating with Espoo Museum of Modern Art EMMA. Now, the artwork comes alive with augmented reality.

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    Topics: Case study

    AR Weekly | August 28 | 2020

    Posted by Liisa Mathlin on 28.8.2020

    Hold your horses - industry giants are on a roll!

    Alibaba debuts AR driving app, Amazon is improving its AR shopping features, Facebook makes changes into the AR/VR organization, and Apple TV+ takes on AR.

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    Topics: AR Weekly

    AR Weekly | August 21 | 2020

    Posted by Liisa Mathlin on 21.8.2020

    Summer is not over if there AR margaritas. And there are!

    Copy & paste margaritas, art preservation, and classic literature gamified, all possible with augmented reality! Read on to find out more.

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    Topics: AR Weekly

    Helsinki Synth City Festival's ticket promotion gamified with AR

    Posted by Liisa Mathlin on 19.8.2020

    Helsinki Synth City Festival is an annual music event. The festival is organised by the Helsinki Synth City artist collective, a group of independent, uncompromising, and like-minded artists.

    In 2019, the very first Helsinki Synth City Festival took place in Ääniwalli, Helsinki. The organisers wanted to bring a new wing to the marketing, so an AR-enhanced ticket competition was arranged.

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    Topics: Case study

    AR Weekly | August 14 | 2020

    Posted by Liisa Mathlin on 14.8.2020

    The global lockdown has increased the need for virtual entertainment, and that's what we'll get. Muse announces a mixed reality virtual stadium experience, Burning Man extends the reality even more, and Nreal's MR glasses shipping this month in Korea on AR Weekly.

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    Topics: AR Weekly

    State of AR glasses, smart glasses & wearables in 2020

    Posted by Liisa Mathlin on 13.8.2020

    In the year 2020, we have seen quite a progress in the AR wearables. With many AR, MR, and smart glasses already out there, and many more to come shortly, we offer you an extensive overview of the current state and the near future of cool eyewear!

    This is the first edition of our AR glasses roundup including every AR/MR wearable currently on the market and coming soon. We didn't include any VR headsets. The glasses are sorted by category, and wrapped up in a table at the end of this post, including availability. If we missed something, please send us a message, and we'll include them in the next update of our roundup!

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    Topics: Industry insights

    Contemporary media art enhanced with AR

    Posted by Liisa Mathlin on 12.8.2020

    Pasi Rauhala is a Finnish media artist, who works with 3D, augmented reality, space, ready-made objects, video, photography, installations, and performances. Rauhala's works are often spatial and come into existence with the viewer's presence. 

    Here presented are his AR works: Engine, Concrete Pixel, Flamigos, and Machina de Facto.

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    Topics: Case study

    AR Weekly | August 7 | 2020

    Posted by Liisa Mathlin on 7.8.2020

    A very entertaining week this time! The Weeknd is throwing an AR concert, and TxDOT's new AR game encourages drivers for a more safe road behavior. 

    Also, AWE's cofounder Ori Inbar offers insights of ten years from now. What will the year of 2030 be like? How will AR become the most important and most common tool for us?

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    Topics: AR Weekly

    About this blog

    How to use XR in efficient brand communication and added engagement

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