Arilyn Blog

A museum is a place, where the past, the present, and the future meet. It is a place, where the visitors dwell in the past to get an insight into the future. 

The Amos Rex museum wanted to offer its audience a chance to truly immerse itself in the feeling of history, with the technology of the future.

A 1920’s prohibition time coffee shop, le Chat Doré, was brought to life with an augmented reality portal at the Amos Rex Art Museum in Helsinki.

Simon Sinek's first TEDx talk from 2009 is the 3rd most-watched TED talk of all time, clocking at well over 46 million views at the moment. If you haven't watched it already, please do so now. The speech is well worth the twenty minutes.

Browser-based AR, or WebAR, is augmented reality that can be experienced from your device's browser, straight from your smartphone, tablet, or computer. Why is this such a big deal?

Because while WebAR means no applications – it also means a more seamless experience for consumers. Augmented reality available from every smartphone browser without app installs - count me in!

Imagine a parallel digital universe. A place where anything is possible and everything can be anything. You can see what others can't or participate together in the same dimension. You could switch your vision from work to navigation to gaming to socializing with a flick of a switch.

This will be the future, as many companies and organizations are developing such an environment. It is called the AR Cloud. What will this parallel reality be like?

When the candy brand Panda decided to use AR to launch their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

We developed an AR experience featuring an animated panda for candy brand Panda and the leading supplier of branded consumer goods Orkla.

Augmented reality is a concept most are familiar with, most having experienced it in the form of a facial filter on social media, by interacting with 3D objects like furniture or through Pokemon Go. These all involve interacting with augmented reality through visual or tactile cues, but what about sound? Audio brings a level of immersion to AR experiences no visual element can.

Remember the last time a marketing campaign stuck to you? Then answer this simple question: Was it because the visuals were outstanding, or the product and its features so amazing that you still can remember them? Or was it the fact that the campaign somehow moved you from the inside? Out of these two, I can almost guarantee it was the latter. It might have been a great story where you really empathized with the characters or a campaign that resonated with a greater cause.

Attendees want unique and memorable experiences and augmented reality has become a powerful tool for event planners to engage visitors and enrich their experience.

During the past years, 2018 in particular, we have seen everything from trade shows to music concerts making use of AR to make events just that much more memorable. The question is no longer if brands will find a way to incorporate AR into their events seamlessly, but how.