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    Liisa Mathlin

    Liisa Mathlin
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    Recent Posts

    WebAR makes sustainability visible - virtual visit to Lippulaiva

    Posted by Liisa Mathlin on 9.2.2021

    Citycon, a leading owner, manager, and developer of mixed-use centers for urban living in the Nordics, is building a new and improved shopping center Lippulaiva in Espoonlahti, Espoo, Finland. Lippulaiva will serve various daily needs - everything from everyday shopping to housing, daycare, and public transport.

    Besides making running everyday errands easier, Citycon is also committed to sustainability. Lippulaiva has opened a virtual showroom to bring the ideology and the still-in-construction shopping center closer to future visitors.

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    Topics: Case study

    AR Weekly | February 5 | 2021

    Posted by Liisa Mathlin on 5.2.2021

    Here's a fun collection of cool AR applications for your entertainment!

    A kabuki performance in AR, immersive gin bottle labels, and augmented reality assistance from telecom companies for their customers.

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    Topics: AR Weekly

    Auvola virtual space - tool for cities to differentiate and attract

    Posted by Liisa Mathlin on 2.2.2021

    The pandemic has changed a lot in our lives: how we work, how we spend our free time, and how we communicate. People longing for a more peaceful place to live than big cities has become a global trend. On the other hand, bigger cities are appealing to many people, as they offer better services and other possibilities.

    Either way, when the house-shopping pants are on, how can people browse through the options when every city and town is on lockdown? We created a tool for that.

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    Topics: Industry insights, Arilyn Products

    AR Weekly | January 29 | 2021

    Posted by Liisa Mathlin on 29.1.2021

    This week in AR news, we have Ultraleap previewing an enterprise-ready AR/VR hand-tracking system, LEGO enabling kids to make augmented reality music videos, and yet another AR acquisition by Snap.

    Also, a 007 WebAR experience!

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    Topics: AR Weekly

    AR Weekly | January 22 | 2021

    Posted by Liisa Mathlin on 22.1.2021

    Location-based augmented reality is taking giant steps forward!

    HERE Technologies launches digital twins of major cities, Snap strengthens their geo-data backbone, and Aardvark works on augmented reality gadgets inside virtual reality.

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    Topics: AR Weekly

    AR Weekly | January 15 | 2021

    Posted by Liisa Mathlin on 15.1.2021

    BBC's the Green Planet inspires a 5G powered AR experience, Panasonic reveals its AR HUD, and Samsung joins the AR tracker game. 

    That's what's coming up next, so keep on reading. 

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    Topics: AR Weekly

    AR Weekly | January 8 | 2021

    Posted by Liisa Mathlin on 8.1.2021

    Could holograms soon be a part of our daily lives? Maybe so, thanks to Looking Glass!

    Also, Facebook and Apple are racing to bring their AR glasses to the masses, TikTok releases its first LiDAR-powered AR effect, and L'Oréal rolls out an AR makeup line. Read on!

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    Topics: AR Weekly

    Welcome to Hell! Kalevi Helvetti Virtual Art Gallery

    Posted by Liisa Mathlin on 22.12.2020

    This year has brought many challenges to visual artists. How to reach the audience when galleries are closed and people won't leave their homes?

    The global lockdown has accelerated the development and adoption of technology. Not only in communication but also the entertainment and arts field. Immersive technologies have made it possible for people everywhere to interact with their favourite artists, even while physically apart. 

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    Topics: Case study

    AR Weekly | December 18 | 2020

    Posted by Liisa Mathlin on 18.12.2020

    Sensorium and Mubert are developing AI-driven DJs, Snapchat lets you create your own music videos, and NuEyes Technologies announces a new Pro 3 augmented reality smart glass solution.

    Let's dive in!

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    Topics: AR Weekly

    What is augmented reality?

    Posted by Liisa Mathlin on 15.12.2020

    Augmented reality is a fantastic tool for engaging marketing and advertising. It's also a medium to immerse audiences to brand content. But, behind these great words, what is it all about? How can anyone experience it? How do you create it? What can it be used for?

     Read on, and we'll answer all your questions! And if not, you can always leave a comment or a question, and we'll dive into that.

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    Topics: Industry insights

    About this blog

    How to use XR in efficient brand communication and added engagement

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