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    Liisa Mathlin

    Liisa Mathlin
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    AR Weekly | December 11 | 2020

    Posted by Liisa Mathlin on 11.12.2020

    It's two weeks before Christmas, and we are getting ready for the holidays! Catch tips for a novel gifting experience and New Year's Eve, and check out the top 10 immersive moments of 2020.

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    Topics: AR Weekly

    Democratizing augmented reality - unleash your creativity

    Posted by Liisa Mathlin on 8.12.2020

    In a discussion regarding the Metaverse in the X Reality Day webcast, held in November 2020, something stuck with me. Fifty years ago, making videos was expensive, timely, and demanding. Today, anyone can (and everyone does) run a vlog on Youtube. Similarly, as with video production, the tools for AR creation need to match with the mass's know-how for the technology to become a norm.

    An average Joe's platform is needed for marketers and advertisers to have equal access to make AR experiences. No coding, no further understanding of the technology itself. Just easy and fun content creation.

    You don't need or even want to know how the image algorithms work in Photoshop, so why should you know the technologies inside an AR platform?

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    Topics: Case study, Industry insights

    AR Weekly | December 4 | 2020

    Posted by Liisa Mathlin on 4.12.2020

    This week we have some exciting XR glasses updates, as well as Google allowing anyone to contribute to Street View maps and an AR party game!

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    Topics: AR Weekly

    How to create extended reality? 4 tips to rock your XR content.

    Posted by Liisa Mathlin on 1.12.2020

    Immersive technologies offer great power-ups for businesses to transform their brand storytelling into valuable online content people love to consume. In a world full of noise, immersive and interactive experiences are the number one tool for differentiation.

    You might be wondering how to get started with extended reality and how to create value. If so, this is the article just for you. Here are our four tips to succeed with your XR content.

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    Topics: Industry insights

    AR Weekly | November 27 | 2020

    Posted by Liisa Mathlin on 27.11.2020

    Augmented reality is great for entertainment. It can even make something as bland as running into a binge-worthy storytime!

    Check out how musical movies are getting a new dimension with augmented reality, an AR fitness app creates a story around the user's running routes, and AR education goes to social media.

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    Topics: AR Weekly

    AR Weekly | November 20 | 2020

    Posted by Liisa Mathlin on 20.11.2020

    This week's AR roundup features some very practical augmented and extended reality highlights. Warms a Finn's heart so much!

    Snap's acquisition of Voca, Unity's OpenXR platform support, and an AR-AI concierge for commercial buildings are coming on next, so keep on reading!

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    Topics: AR Weekly

    Why is augmented reality the ultimate medium during social distancing?

    Posted by Liisa Mathlin on 17.11.2020

    The ongoing year has taught us many things in the sense of harnessing technology in keeping in contact with our near and dear. Now that the abnormal is the new normal, virtually connecting is crucial not only to every person but also to businesses.

    Social distancing creates new challenges for businesses, and overcoming them requires a fresh perspective and new ways of doing things.

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    Topics: Industry insights

    AR Weekly | November 13 | 2020

    Posted by Liisa Mathlin on 13.11.2020

    Feels like the whole year has been a continuous bad-luck-day. Actually, only today, it's Friday the 13th in 2020. But, here we have some positive AR news to share!

    This week brings us an AR DJ set from David Guetta, holographic sports broadcasts, an XR app for on-set direction, an AR smoke sculpture, Nreal's AR glasses set to launch in Japan, and Cadillac joining the AR display club. That's quite a lot, so let's dive in!

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    Topics: AR Weekly

    Displaying art is at the dawn of new: Jani Leinonen virtual gallery

    Posted by Liisa Mathlin on 9.11.2020

    The infamous year of 2020 has changed almost everything in our lives - at least the cultural aspect. Galleries and museums are struggling with the loss of audience and visual artists from not displaying their work. 

    Today, we're at the dawn of something new, as a visual artist Jani Leinonen is one of the first in the frontline to try out a novel way of displaying art.

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    Topics: Case study

    AR Weekly | November 6 | 2020

    Posted by Liisa Mathlin on 6.11.2020

    Augmented reality is on its way to make us superheroes - by enhancing our senses. Facebook and Apple are up to bettering our hearing and seeing.

    Not only is AR amazing in aiding with visual and audio challenges, but it is also great in entertainment. Disney is possibly making moves towards AR experiences! Read on for this week's AR updates!

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    Topics: AR Weekly

    About this blog

    How to use XR in efficient brand communication and added engagement

    We strive to make extended reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember.

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