--- title: Arilyn Blog – All things augmented | Liisa Mathlin (5) description: How to leverage extended reality (XR) in marketing to create engaging brand stories. (5) --- [![Arilyn_logo_header_20191119](https://blog.arilyn.com/hs-fs/hubfs/Arilyn_logo_header_20191119.png?width=756&name=Arilyn_logo_header_20191119.png)](https://arilyn.com/) # Arilyn Blog ## Liisa Mathlin ![Liisa Mathlin](https://blog.arilyn.com/hubfs/Liisa.png) Find me on: ### Recent Posts ## [AR Weekly | October 29 | 2021](https://blog.arilyn.com/ar-weekly-2021-43) Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 29.10.2021 - [Tweet](https://twitter.com/share) [![AR Weekly | October 29 | 2021](https://blog.arilyn.com/hubfs/weekly_Facebook.jpg)](https://blog.arilyn.com/ar-weekly-2021-43) What went on at Facebook's Connect event this year? A new focus for the company, an XR headset, and AR glasses. Read on! [Read More](https://blog.arilyn.com/ar-weekly-2021-43) 0 Comments [Click here to read/write comments](https://blog.arilyn.com/ar-weekly-2021-43#comments-listing) Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly) ## [AR Weekly | October 22 | 2021](https://blog.arilyn.com/ar-weekly-2021-42) Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 22.10.2021 - [Tweet](https://twitter.com/share) [![AR Weekly | October 22 | 2021](https://blog.arilyn.com/hubfs/AR_brings_life_to_3D-printed_dinosaur_featured.jpg)](https://blog.arilyn.com/ar-weekly-2021-42) Varjo releases a new XR headset, Tulsa unveils "world's largest AR mural", and a man 3D-prints a dinosaur and brings it to life with augmented reality. [Read More](https://blog.arilyn.com/ar-weekly-2021-42) 0 Comments [Click here to read/write comments](https://blog.arilyn.com/ar-weekly-2021-42#comments-listing) Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly) ## [AR Weekly | October 15 | 2021](https://blog.arilyn.com/ar-weekly-2021-41) Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 15.10.2021 - [Tweet](https://twitter.com/share) [![AR Weekly | October 15 | 2021](https://blog.arilyn.com/hubfs/Real-time_holograms_featured.jpg)](https://blog.arilyn.com/ar-weekly-2021-41) Real-time holograms are now a reality! Also, HTC unveiled the Vive Flow headset. Read on! [Read More](https://blog.arilyn.com/ar-weekly-2021-41) 0 Comments [Click here to read/write comments](https://blog.arilyn.com/ar-weekly-2021-41#comments-listing) Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly) ## [AR Weekly | October 8 | 2021](https://blog.arilyn.com/ar-weekly-2021-40) Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 8.10.2021 - [Tweet](https://twitter.com/share) [![AR Weekly | October 8 | 2021](https://blog.arilyn.com/hubfs/Treasure_hunt_featured.jpg)](https://blog.arilyn.com/ar-weekly-2021-40) What was covered in the VR/AR Association's European summit? Biometric XR tools, discussion about the metaverse's framework, and more. Also, Canon released a lens for shooting 3D XR video, and Verizon showcases 5G with a metaverse treasure hunt. Keep on reading! [Read More](https://blog.arilyn.com/ar-weekly-2021-40) 0 Comments [Click here to read/write comments](https://blog.arilyn.com/ar-weekly-2021-40#comments-listing) Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly) ## [AR Weekly | October 1 | 2021](https://blog.arilyn.com/ar-weekly-2021-39) Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 1.10.2021 - [Tweet](https://twitter.com/share) [![AR Weekly | October 1 | 2021](https://blog.arilyn.com/hubfs/AR_reducing_returns_featured.jpg)](https://blog.arilyn.com/ar-weekly-2021-39) Does augmented reality reduce eCommerce returns? ARtillery took a look on that. Also, Nreal announced new AR glasses. Read on! [Read More](https://blog.arilyn.com/ar-weekly-2021-39) 0 Comments [Click here to read/write comments](https://blog.arilyn.com/ar-weekly-2021-39#comments-listing) Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly) ## [AR Weekly | September 24 | 2021](https://blog.arilyn.com/ar-weekly-2021-38) Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 24.9.2021 - [Tweet](https://twitter.com/share) [![AR Weekly | September 24 | 2021](https://blog.arilyn.com/hubfs/LNX_takes_AR_by_storm.jpg)](https://blog.arilyn.com/ar-weekly-2021-38) Lil Nas X takes AR by storm with the Montero Xperience! Also, Snapchat and Google make way with augmented reality and spatial computing for more accessible tech use for people with disabilities. Apple's AR headset is rumoured to release in the second half of 2022. [Read More](https://blog.arilyn.com/ar-weekly-2021-38) 0 Comments [Click here to read/write comments](https://blog.arilyn.com/ar-weekly-2021-38#comments-listing) Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly) ## [Lil Nas X album launch with AR - Welcome to Montero Xperience](https://blog.arilyn.com/lil-nas-x-montero-augmented-reality-experience) Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 23.9.2021 - [Tweet](https://twitter.com/share) [![Lil Nas X album launch with AR - Welcome to Montero Xperience](https://blog.arilyn.com/hubfs/Montero_Xperience_featured.jpg)](https://blog.arilyn.com/lil-nas-x-montero-augmented-reality-experience) Lil Nas X is one of the most recognised artists of today; he has broken many boundaries and prejudices in the past. Today, he breaks the boundaries of reality. [Read More](https://blog.arilyn.com/lil-nas-x-montero-augmented-reality-experience) 0 Comments [Click here to read/write comments](https://blog.arilyn.com/lil-nas-x-montero-augmented-reality-experience#comments-listing) Topics: [Case study](https://blog.arilyn.com/tag/case-study) ## [Extended reality for business - How to attract, engage, and impact?](https://blog.arilyn.com/extended-reality-for-business) Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 21.9.2021 - [Tweet](https://twitter.com/share) [![Extended reality for business - How to attract, engage, and impact?](https://blog.arilyn.com/hubfs/XR_for_business_featured.jpg)](https://blog.arilyn.com/extended-reality-for-business) >   > > "What the fuck does that mean? 'Ang on, what does augmented reality mean, Sharon." > > [Ozzy Osbourne](https://blog.arilyn.com/ozzy-osbourne-augmented-reality)   That is the question to answer; what does augmented, and more broadly, extended reality mean for brands and businesses? Modern-day marketing faces many challenges. How to stand out from all the other messages consumers are bombarded with? How to keep the audience's attention when all they want is to scroll, swipe and skip? How to be the one people will remember at the end of the day? [Read More](https://blog.arilyn.com/extended-reality-for-business) 1 Comment [Click here to read/write comments](https://blog.arilyn.com/extended-reality-for-business#comments-listing) Topics: [Industry insights](https://blog.arilyn.com/tag/industry-insights) ## [AR Weekly | September 17 | 2021](https://blog.arilyn.com/ar-weekly-2021-37) Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 17.9.2021 - [Tweet](https://twitter.com/share) [![AR Weekly | September 17 | 2021](https://blog.arilyn.com/hubfs/AR_in_space_featured.jpg)](https://blog.arilyn.com/ar-weekly-2021-37) Augmented reality in space and a sneak peek into the future of eyewear! Astronauts onboard ISS take on AR to make essential repairs to the spacecraft, and Xiaomi teases smart classes. Read on! [Read More](https://blog.arilyn.com/ar-weekly-2021-37) 0 Comments [Click here to read/write comments](https://blog.arilyn.com/ar-weekly-2021-37#comments-listing) Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly) ## [AR Weekly | September 10 | 2021](https://blog.arilyn.com/ar-weekly-2021-36) Posted by [Liisa Mathlin](https://blog.arilyn.com/author/liisa-mathlin) on 10.9.2021 - [Tweet](https://twitter.com/share) [![AR Weekly | September 10 | 2021](https://blog.arilyn.com/hubfs/weekly_FB_glasses_featured.jpg)](https://blog.arilyn.com/ar-weekly-2021-36) Facebook launches its smart glasses, Apple unveils an event with augmented reality, and BMW opens its very own metaverse. Read on! [Read More](https://blog.arilyn.com/ar-weekly-2021-36) 0 Comments [Click here to read/write comments](https://blog.arilyn.com/ar-weekly-2021-36#comments-listing) Topics: [AR Weekly](https://blog.arilyn.com/tag/ar-weekly) [Previous](https://blog.arilyn.com/author/liisa-mathlin/page/4) [All posts](https://blog.arilyn.com/all) [Next](https://blog.arilyn.com/author/liisa-mathlin/page/6) ## About this blog ### How to use XR in efficient brand communication and added engagement We strive to make extended reality a tool you can use every day. Make your communication more engaging, your brand more differentiated and create stories your customers remember. We create case studies, guides and how-tos so you can make the most of extended reality. Subscribe to get the latest content straight to your inbox freshly once a week. Please send us a message if you have any suggestions on what kind of content we should make to help you on your path. 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