Arilyn Blog

Greenpeace launched a campaign to save the Great Northern Forests and their importance to us and our climate change fate. The trees and soils of the Northern Forests are the single largest carbon store on Earth’s land surface, and not as renewable as the forest industry lets consumers believe.

Greenpeace decided to use augmented reality to globally raise awareness for the Great Northern Forests and their trees.

Alright, we are back again with the faces behind Arilyn, the cogs and wheels behind it all. This week we are once again asking some serious and other not so serious questions to get to know our own Mats Havia a bit better. 

A city is more than its buildings and parks. A city is its people and their history.

City Stories are true stories, told on location, enhanced by AR to give you all the nuances of the setting, both visual and auditive. A stroll around Helsinki has never been more immersive and exciting.

Time for another episode of getting to know the faces of Arilyn! This week we are throwing our random batch of questions at Johnny Varila, our Content Trainee. Johnny joined us from Metropolia where he studies digital graphic design. At Arilyn he mostly creates 2D assets but also works on some concept development and 3D! 

Can 13 images actually tell us more than millions of words?

Finland's leading newspaper, Helsingin Sanomat, highlighted important social issues and quality journalism with a poster-based campaign, where augmented reality turned words into poster art and experiences to engage the Finns.

Welcome back to our second edition getting to know the faces of Arilyn. This week we have the honour of getting to Jari Hirvikoski, one of our two current trainees! Jari interns as a 3D artist here at Arilyn, part of his studies in interactive media at TAMK, Tampere. He hopes his internship will not only give him the opportunity to learn some new skills in AR but also, coming from Tampere, help him get to know Helsinki both for work and living. Alright so new face, same questions, you know the drill - let's get grilling!

When a classic movie gets a re-make, the audience expects great things. The traditional movie marketing acts, such as posters on theatre walls, aren't urging the audience to see the film.

The promotion needs to stand out, and an augmented reality campaign is the way to go.

Let’s welcome one of our newest members, Tommi to team Arilyn! Tommi started at the beginning of April as our CMO, short for Chief Marketing Officer. He has a proven track record of setting startups on their path, and he has a mission to push Arilyn towards new augmented horizons! We thought it would be fun to ask Tommi a batch of random questions, so we could all get to know him a bit better.

Classic paintings that are known and loved by everyone can often be taken for granted. Sometimes they need a lift to remind the audience why they indeed are iconic.

Arilyn helped to expose the world beyond one of Finland's most iconic paintings. When scanned with the Arilyn app, the painting appeared around the user in a 360-degree panorama, providing a more colourful and involved experience.

Product presenting has stayed the same for decades: you enter a store and browse through the products, laying on their display shelves. Now, there is another way.

With augmented reality, the product presenting gets new dimensions and new features. You don't even necessarily need a physical product.