Arilyn Blog

Showrooms, fair booths, and event marketing are great ways to connect with potential clients. You get a chance to explain your offering, and your audience can ask questions right there and then.

However, keeping a physical space up and running is a lot of work. Setting up, making sure your swag is in place, there's plenty to give away, and cleaning things up afterwards takes a while.

In this digital era we live in, one might wonder why there is no option just as engaging but not as high-maintenance. Well, wonder no more, as online spaces are here!

We might soon get the very first augmented reality zoo!

Also, Facebook is building a reality OS and making improvements to Spark AR. Kia and Audi are releasing AR HUDs.

Build LEGOs with friends remotely in augmented reality!

Also, AR gathers consumer popularity through top mobile apps, and Disney celebrates with augmented reality pics.

Read on!

Spotselfie wants to encourage social interaction and real-world engagement with their new AR-powered social network.

Also, Google adds raw depth API to ARCore, and Hyundai's new Ioniq car features an AR HUD.

Today is Museum Day. Museums play an essential part in educating people about the past to make a better future. Museums are also one of the many to take a hit from the pandemic.

In honoring the history and looking towards the new, here is a collection of immersive museum experiences for you to appreciate the vital work museums do!

Angry Birds goes WebAR as a mini-game in a Burger King campaign!

Also, Eurovision Song Contest organizers have built a virtual village for fans to attend worldwide, and NBCUniversal is launching AR-powered TV commercials.

Is AI-powered computer vision getting a sense of common sense? Maybe so, says Facebook.

Also, you can now turn your friend into a musical instrument and add immersive effects to your Clips videos.

Augmented reality (AR) enables us to utilize our surroundings better. We can visualize ideas that are difficult to understand and hear sounds that have drowned under all the noise. We can even smell, taste, and feel things that might not physically be near us.

For the AR content to become genuinely immersive, we need to engage all of our senses. A virtual experience doesn't feel real if it only teases, for example, our vision. 

Zoom is making virtual conferencing more immersive!

Also, Snap plans to take a bite of the AR Cloud cake, and Adidas enters the AR glasses game.

The world has changed drastically in a short time. We are all familiar with virtual group meetings. Either everyone is shouting on top of each other to get their point through, or only one person is talking, and everyone else silently agrees. The outcome in both is the same - no one is actually paying attention.

The pandemic and social distancing have taught us that not all meetings, presentations, and discussions need to happen face-to-face. Even if we can have physical meetings, we probably won't as often as we used to.