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    AR Weekly | October 23 | 2020

    Posted by Liisa Mathlin on 23.10.2020

    This week we're on a search for great AR applications, once again. Google and Amazon are both leveling up their game on search bars. 

    Search is easier also in Mercedes-Benz's new S-Class car, with an augmented reality windshield! We did write about this a few weeks back, but it just goes too well with the other search-themed content we have!

    Also, brand new Christmas chocolate flavors with AR experiences become available to search soon.

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    Topics: Consumer goods, AR News, AR Technology

    AR Weekly | October 16 | 2020

    Posted by Liisa Mathlin on 16.10.2020

    This week's augmented reality insights bring us both tech and entertainment. AR indeed goes many ways and works in many applications!

    Amazon launches a Halloween AR experience so you can become a pumpkin yourself, Apple takes another step towards the future of AR, and virtual voguing and razzle-dazzle.

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    Topics: AR News, Culture, AR Technology, Entertainment

    AR Weekly | October 9 | 2020

    Posted by Liisa Mathlin on 9.10.2020

    AR looks to the future and travels to the past this week! AR goggles for dogs and an app to turn yourself into a painting or check how you'd look with an ancient Egyptian necklace on you.

    And, as we speak of ancient Egypt, a little tip for some weekend fun made possible with augmented reality.

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    Topics: AR News, Culture, AR Technology, Entertainment

    AR Weekly | October 2 | 2020

    Posted by Liisa Mathlin on 2.10.2020

    The adoption of augmented reality is taking big leaps forward this week!

    Verizon expands 5G Home Internet and offers an AR solution for an easy setup, augmented reality disappeared from the Gartner's Hype Cycle, and, yes, another AR game to brighten our weekends! 

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    Topics: Case study, AR News, AR Technology, Entertainment

    AR Weekly | Sept 25 | 2020

    Posted by Liisa Mathlin on 25.9.2020

    Halloween season is knocking on the door, so what better way to go trick-or-treating than with an AR Ghostbusters game?

    This week also brought us an augmented reality honey water tasting, Apple's AR audio development, and an AR app for the AXR+EXP concert series.

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    Topics: AR News, Packaging, AR Technology, Entertainment

    AR Weekly | September 18 | 2020 | Facebook Connect edition

    Posted by Liisa Mathlin on 18.9.2020

    This week we'll focus on the Facebook Connect event. The event looking to the future of AR and VR was organized online earlier this week.

    Many of the sessions were aimed more towards VR creators and revolved around the new Oculus Quest 2, shipping from October 13th. Still, many interesting insights about AR's tomorrow lay ahead!

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    Topics: AR News, AR Technology

    AR Weekly | September 11 | 2020

    Posted by Liisa Mathlin on 11.9.2020

    Last week Mario Kart, this week PAC-MAN! Our favorite games from the past are coming to reality.

    Also, the XR field is getting the much-needed privacy framework, a new set of AR glasses arises, and the world's first AR-built motorcycle.

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    Topics: AR News, Culture, AR Technology, Entertainment

    AR Weekly | September 4 | 2020

    Posted by Liisa Mathlin on 4.9.2020

    Real-life Mario Kart is true!

    And so are a global AR alliance, augmented reality windshield, and yet another AR wine. 

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    Topics: Consumer goods, AR News, AR Technology, Entertainment

    AR Weekly | August 28 | 2020

    Posted by Liisa Mathlin on 28.8.2020

    Hold your horses - industry giants are on a roll!

    Alibaba debuts AR driving app, Amazon is improving its AR shopping features, Facebook makes changes into the AR/VR organization, and Apple TV+ takes on AR.

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    Topics: AR News, AR Technology, Entertainment

    AR Weekly | August 21 | 2020

    Posted by Liisa Mathlin on 21.8.2020

    Summer is not over if there AR margaritas. And there are!

    Copy & paste margaritas, art preservation, and classic literature gamified, all possible with augmented reality! Read on to find out more.

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    Topics: AR News, Culture, Entertainment

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    How to use AR in efficient brand communication and added engagement

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