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    Contemporary art enhanced with AR

    Posted by Liisa Mathlin on 3.6.2020

    Artist Tuomas A. Laitinen combines moving image, sound, light, and glass into chemical and microbial processes. He also works with algorithms to explore the entanglements of human and more-than-human coexistence.

    During the years 2016-2019, he has composed some art pieces enhanced with augmented reality. Let us present his artwork.

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    Topics: Case study

    Digital museum is improving preservation and accessibility with AR

    Posted by Liisa Mathlin on 29.5.2020

    A new digital museum service, Digimuseo, launched in May of 2020. Digimuseo aims to make museum content available in an inspiring and safe digital environment and user-friendly for all consumers and museums.

    Up until now, museums in Finland have had a varying state of digital services, depending on their resources. Digimuseo brings a much-needed tool to equal possibilities on preservation and accessibility.

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    Topics: Case study

    Recycling gamified with augmented reality

    Posted by Liisa Mathlin on 26.5.2020

    Recycling and circular economy have raised their heads in the past few years. With more recycling options and tools, it may feel overwhelming to know what package goes to which bin, and people are hoping for companies to lead the way. Arla and UPM are stepping up as trailblazers in showing that recycling is both easy and fun.

    In Recycling Buddies, Arla and UPM joined with Youtuber Roni Back to teach children about recycling and the importance of our everyday actions. Previously presented Aamu the cat takes a new adventure with Luonto+ birds in the augmented world of recycling.

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    Topics: Case study

    Augmented reality musical marketing

    Posted by Tommi Merelin on 23.4.2020
    Maybe Happy Ending is a musical about 21st century Seoul, where human-like robots, the helper-bots, are an everyday thing. Two obsolete helper-bots discover that they have a surprising connection that challenges what they believe is possible for themselves, relationships, and love.
     
    And thanks to augmented reality, you now have a chance to meet them!
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    Topics: Case study

    Ozzy Osbourne – augmented reality on vinyl

    Posted by Frida Gullichsen on 15.1.2020

    There is no more dedicated group of people than fans of a musical artist. All they want is to connect with their idol. Could artists offer that connection to people all around the world without physically being there?

    Yes, through augmented reality.

    Ozzy Osbourne, the Prince of Darkness, utilised AR to enhance his "See You On The Other Side" limited edition vinyl box set. The unique experience immerses fans in the music and performances spanning decades.

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    Topics: Case study

    Augmented reality portal recreates prohibition time café

    Posted by Frida Gullichsen on 20.12.2019

    A museum is a place, where the past, the present, and the future meet. It is a place, where the visitors dwell in the past to get an insight into the future. 

    The Amos Rex museum wanted to offer its audience a chance to truly immerse itself in the feeling of history, with the technology of the future.

    A 1920’s prohibition time coffee shop, le Chat Doré, was brought to life with an augmented reality portal at the Amos Rex Art Museum in Helsinki.

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    Topics: Case study

    Gamified WebAR campaign helps save the Baltic Sea

    Posted by Frida Gullichsen on 4.12.2019
    People everywhere are becoming more and more aware of environmental questions, but many have trouble finding ways to make an impact. Brands and businesses have a fantastic opportunity to set an example and build trust and engagement while at it.
     
    Gamified augmented reality campaign helps save the Baltic Sea in a nation-first commercial browser-based augmented reality campaign in K-Citymarket hypermarkets all across Finland.
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    Topics: Case study

    Tere Piim x Eesti Laul - Eurovision tryouts in a milk carton

    Posted by Frida Gullichsen on 11.10.2019
    What do you do when your customers start to lose interest in your product? Do you rebrand yourself to match all the possible trends and buzzwords and do the same again in two years? Or do you add another layer into what you already have to increase your reach and engagement?
     
    The latter is what two Estonian companies, Tere Piim and Eesti Laul, did when their customer base decreased. Their vessel was augmented reality.
     
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    Topics: Case study

    Augmented Easter egg breaks records

    Posted by Frida Gullichsen on 19.6.2019

    When the candy brand Panda decided to use AR to launch their chocolate eggs, the augmented surprise chocolate egg ended up taking Easter by storm with almost half a million scans in just a few weeks.

    We developed an AR experience featuring an animated panda for candy brand Panda and the leading supplier of branded consumer goods Orkla.

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    Topics: Case study

    Art gate - step into the virtual gallery

    Posted by Frida Gullichsen on 6.3.2019

    The museum's main hall closes down for renovation – what happens to the artwork no one gets to see? They come alive in the Art Gate, a virtual gallery to be visited anywhere, anytime. 

    Art Gate is a portal to the art world. It is accessible anywhere, anytime. It opens a new, virtual world on top of the real world.

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    Topics: Case study

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